Why Facebook restrict your post reach

Tuesday, 23 December 2014

Are Christmas Cards - Ghosts of Christmas Past ?

I read a recent head line suggesting Christmas Cards, your proper paper/card ones, are 'Greetings Cards' Ghosts of Christmas Past, and the email / landing page / PDF / animations etc are taking us all digital...

Interesting hypothesis.  Begs some other questions, do people under 30 send cards, or have they outsourced this to Facebook or compressed Christmas greetings into 140 characters and a bunch of followers?

Having a technical bias I got to thinking where's this going?  Indeed, what would the 'Greetings Card' Ghosts of Christmas future look like?

Tooled up with me Galaxy tab, Google, mince pies and a neighbours home made 'Mulled Port', off I went.

As an aside - a quick word on this 'Mulled Port'. DON'T! I know, I know - it's not big and its not clever, and I should have know better, etc etc, but its Christmas my shields were down, and he was SO sure this batch wasn't toxic... what could I say.

Anyway - off I went.  Did you know 20% of all searches on Google are unique!  You think that's impressive... quite soon ALL of mine were unique, typo's, fat thumb syndrome and Mulled Port Chuckles really nail it to Google.

By the way, is Port a hallucinogen?  Because it wasn't long before I was seeing 'Greetings Card' Ghosts of  Christmas Future everywhere.  But, remember, I am a techy, and I tell you, I have seen the future!!

Its .... '3D' / Hollogram cards, that's where its at, trust Michael.

Don't believe me?  Well - check this bad boy out I brought this classic Santa comedy routine  back from the future, if you're reading this blog on old an '2D' medium, trust me this is HILARIOUS, and remember you saw it here first !

I got quite carried away with all this - I was going all in with this one, even had a brand name all ready to go.   iHollo.way    How cool is that !  Has a certain subliminal message an inevitably successful future acquisition perhaps?

Anyway - like many a good idea, turns out I wasn't first to pick this one up.  Aha - you thought this was rambling nonsense.  iHollo and Future communications with 3D / Hologram technology, well - seems I have been beaten to it I am afraid.

Don't believe me? Well I wonder who else had the idea.... go on, Google 'iHollo.way' or Click HERE

Ho hum, back to the day job ... want help with these Twitter Christmas Greetings ?  :D

Here's wishing you a merry Christmas and I hope you have a fabulous time and if you like Port, maybe get to drink some of what I have been drinking ;)


Wednesday, 22 October 2014

What's LinkedIn's Connection Strategy ?

Back in July 2014 I posted a blog on how I reviewed and modified my LinkedIn Connection strategy.  There's a link to that blog HERE

Basically when I started out on LinkedIn I was looking to grow my network and I was very relaxed and not at all selective, 'promiscuous' as I put it in my blog.  And like all strategies, that strategy was regularly reviewed and once I had a large enough network I changed and currently my connection strategy is far more selective.

Well, I am not alone in reviewing my connection strategy, as LinkedIn have done the same ... Imagine my delight, where I lead, LinkedIn follows.  I know, in my dreams I should be so influential, but hey - its my blog, the sky can be any colour I like  ;)

So what have LinkedIn done?  As far as I can tell, as at the time of writing I can't find any announcements, LinkedIn have radically changed their policy on who you can send invitations to connect too.  Before, when you wanted to invite someone else on LinkedIn to connect with you a pop up box would appear and you had to give LinkedIn evidence for how you may know the target... choose from ...
     We worked together
     We studied together
     We share a group
     Were friends in the real world and here is their email address..... etc

Well, that barrier / gate keeper to sending invitation to connect has gone away.  Now you can connect with anyone... You do not need any prior association at all.  That's people that you are 2nd or 3rd degree connections with, and people entirely outside you network.

Now when you visit a profile there's a blue button "Connect" - hit that button and a default invitation has been sent.  You can customise these invitations, its not obvious how - next to the connect button there's a 'Send Mick Inmail' button and next to that a drop down menu with an option to send a customised invitation.

So - LinkedIn gets all promiscuous and is letting us all connect, at least for now :D

Monday, 7 July 2014

What's your LinkedIn Connection strategy ?

It's a lovely sunny Monday morning, I love my job and have an exciting week ahead.  I have my coffee and my diary tells me its time for tending to my social media .... for me that's fun not ever a chore...

All in all i'm in a good place for early on a Monday morning, you just know some some rotter is going to come along and ruin it all for me ... so did they ?  No, that would be to cliche' for me.

But I did get inspired to create this blog.  I was in LinkedIn mode, 11 invitations to connect came in over the weekend, which was nice.  But then, not one had included an introduction of any sort, and not one had visited my profile before sending the invite.  <sigh>

But I am a player, in the networking / LinkedIn sense !!  I understand were all on LinkedIn to network, so I persist and check out all the profiles and where there was some synergy, interest or value I quietly accepted.  Which is in keeping with my 'current' connection strategy, in the early days I was extremely promiscuous, in the networking / LinkedIn sense (stop making up your own punch lines!!) and I would connect with anyone and everyone.  I was keen to grow my network, fair enough.

But strategies need to be reviewed and 18 months ago I decided my network was vast enough so I became selective over who I connect with and always check out profiles of invites I receive.  Also, I always visit someone's profile to decide if I wish to invite them to connect with me.  And always, ALWAYS send a custom invitation - if they are worthy of connecting with they are worthy of my time and attention and ... its professional and ooh getting radical... its polite!

One of the reasons for the change in strategy from 'connecting to anything with a pulse' to being selective was to help LinkedIn understand more about ... 'me' so LinkedIn can profile me better.  Which will help them more accurately filter 'Pulse' news, blogs (now linkedIn is a publishing platform), suggest companies to follow, groups to join and suggest people I may wish to connect with.  LinkedIn have invested millions in search and selection software that 'profiles' you so they can connect you with other LinkedIn members, groups, posts, news and now blogs.  I will be blogging on the whole 'Big Data' scene shortly.  Remembering LinkedIn started as a recruitment platform, so they have been good at vacancy / candidate matching for some time, and no doubt are continuing to apply this software to match vacancies with candidates ($'s)

And its working.  I get presented with excellent, relevant content, and some well aimed introductions to other members too.

So what's your Connection Strategy, is it working for you, and when was the last time you reviewed it?