Why Facebook restrict your post reach

Tuesday, 5 March 2013

24-7’s philosophy on Social Media Training..

24-7 Business Networking help Small Businesses and SME's... create more LEADS, and make more SALES, using SOCIAL MEDIA!  We do this through high quality training showing you how to use Social Media and how to link Social Media into your marketing strategy, you grow your business in a focused way. 

This training is delivered as ‘byte’ sized tutorials in our Fortnightly Meetings and through a growing portfolio of Training Courses.

When it comes to Social Media Training, for the Cautious or the Capable, our constantly updated tutorials and training courses take you beyond your self taught knowledge, and shield you from the existing, changing and emerging technologies. 

We keep it SIMPLE, we keep it PRAGMATIC we show you HOW, and we HELP you to make the most of Social Media, quickly taking you from Cautious to Capable.

Our training is structured around our Social Media - Success Circle…

We have a strong and growing portfolio of Tutorials and Training Courses covering each of the five elements in the Success Circle.

Our Social Media Phylosophy can be explained using our 'Success Circle' ...

The 24-7 Social Media Success Circle
24-7 Success Circle

At the heart, before anything else (inclulding developing your business goals and strategies), you need to have a complete understanding of your Brand.  If you need help with this - give Mick a call, or seek out a good business mentor / coach.  You could also try reading a highly recommend book - Simon Sinek's "Start With Why".

Once you understand your brand, then you can work on your goals and the business strategies that you are going to deploy to achieve those goals.  NOW 24-7 can start working with you and putting together a Social Media Strategy that supports your Business Stratagies in achieving your Business Goals.  There has to be a clear tangible link between what you do in your Social Media and achieving your Business Goals.

Why do it? What do I want?  We help you consider the VALUE of what you are looking to achieve in your Social Media and how that will support your wider Business Goals.  Are you goals to get:
•          Leads
•          Sales
•          Known 
•          Web traffic
•          Increased profile
And we help you determine how much time, or resources, you can devote to achieving this.

Who do I need to connect to?  Having worked What you want from your Social Media te very strategic question 'Who do I Connect with?" should be fairly easy to answer.  Visualising your ideal client, developing the persona of the people that will help you achieve your business goals should be straight forward IF you have a clear understanding of your brand.  If you are struggling with "Who do I need to connect to?"  its very likely you haven't fully defined and understood your brand.

At 24-7 we help you consider…
•          What type of people are best positioned to help with your objective?
•          Which Social Media platforms are they on?
•          How can you connect to them?
•          Work out what they are interested in?
•          Work out what can you do for them?

Where do I find them?  Now you understand 'who' you need to be reaching out to, attracting, engaging and networking with you can consider where these poeple will be - online.  Which platforms is the obvious starting point.  But within the platforms, where do they go?  Do they read news, attend to their time line or maybe hang out in groups, in whihc case ... which groups?
•          Which platforms are they likely to be on?
•          What are they interested in?
•          Search your existing connections
•          Which Groups, Pages, forums etc

What do I say to them?  As your networks grow what you say becomes increasingly important, we help you consider …
•          What your network are interested in?
•          What your personal brand should be?
•          Where you can find interesting material for your network?    (Curation)
•          How you can easily share that material with them?
•          How you can write interesting material for them?      (Content)

How do I organise them?  Now you are growing your Networks in a targeted and focused  way, we help you consider …
•          How to manage your network using LinkedIn Groups, Twitter Lists,
      Google+ Communities /Circles to manage your network.
•          Automation tools to help you engage with your networks
•          Tools to find appropriate material to share with
•          How you can manage and listen to all that NOISE

How do I know it’s working?
 With your social media campaign under way – like all strategies - you need to measure to ensure how things are going, we help you consider …
•            What was the objective?
•            How can you measure your Social Media against your objectives?
•                Followers and connections
•                Interactions
•                The results of it all?
•            How do you adjust what you are doing to improve it?

And at the heart of the circle sits your Brand and Business Strategy - everything you do Social Media wise must be consistent with achieving the Business goals and objectives.

We are always looking to improve 24-7's support for Small Businesses and SME's, we have Social Media Training on hand with a growing syllabus of courses.  But what other training do you think Small Businesses and SME's could do with to improve their businesses and achieve their strategic goals and objectives?

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