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Tuesday, 18 December 2012

Does Santa use Social Media?

Does Santa use Social Media?

Looking at the evidence I would say so…  Social Media helps with -

Networking – Everyone knows Santa, what he does and when he does it.  How he does it is the closely guarded secret…

Brand Awareness – Santa is one of the most successful globally recognized brands.  And he doesn’t advertise, no flyers, no call centre’s, no TV – and how his clients flock to him!  Has to be his Social Media, google ‘santa’ and you get over 2Bn results… 

In Bound Marketing - Given one of the goals and major benefits of Social Media is 'In Bound' marketing.  Where clients and prospective clients come to you.  Santa's historically been THE master of inbound marketing...   Because of Santa’s strong Brand Awareness?

Improved Communications - With millions of children, and some 39 year olds, regularly writing to him, despite sending the letters via the chimney, Santa gets every single letter.  But now Santa’s simplified it all and you can email Santa, Directly Message Santa on Twitter and even post on his Facebook wall.

So how would Santa use Social Media

  • List’s.  With Social Media Santa research’s his market.  Learning people’s desires and what they have been up to.  So he can check – “Who has been Naughty and Who has been Nice”, and its digital so EASY to check twice.
  • Follow trends.  Santa knows whether he’s getting  mince pies or stolen cake (cookies and milk are so last year).
  • Recruitment.  Santa needs more Elves and Toy Makers, there are 176 vacancies for ‘Santa’s Helpers’ on LinkedIn…
  • Following trends he knows peoples wants and needs.  So Santa’s good at logistics, from Sourcing gifts online to delivering millions of presents World Wide in one night, and we can track his route – check out the excellent Santa tracker at http://www.noradsanta.org/

Then he brings it all together on his website http://www.northpole.com/


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