tag:blogger.com,1999:blog-51559385137046802672024-02-07T19:40:43.115+00:00 24-7 Business Networking's blog 24-7 Business Networking's blog and guest blog'sMick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-5155938513704680267.post-20718249659480250322017-10-30T08:30:00.003+00:002017-10-30T08:30:49.332+00:00Everyone - EVERYONE has something to share...<span style="font-size: large;">I'm back from a short break. </span><br />
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<span style="font-size: large;">Had a lovely relaxing time, and reminded my self how important breaks are and a goal for 2018 will be to take more Michael time.</span><br />
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<span style="font-size: large;">So, on this break I met and talked, often at length (those that know me will be nodding sagely), to lots of new people. My wife is amazed how by day two I know everyone around the pool, in the restaurant and of course in the bar :D</span><br />
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<span style="font-size: large;">This blog may leave you thinking I only talk business, far from it and quite the opposite, I learn many other things from my new friends, but this is a business blog, and I really wanted to share this one conversation.</span><br />
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<span style="font-size: large;">Three conversations, that became relationships very quickly, stood out...</span><br />
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<span style="font-size: large;">A guy in the commercial air conditioning industry, very driven, successful, 20 teams on the road every day, and over time he shared with me quite detailed insights to his business, the sector, and his approach to business. Pay attention, listen, ask questions and people will share so much, and as the title of this blog say's, I believe everyone has plenty they can teach me. So I let them talk, let them share, let them teach me. Ask me anything about A/C, I am your man ;) Seriously though, ask me about the sector, trading conditions, the challenges businesses face in that sector and margins that are possible, margins that are likely and break-even points, and I'll have a considered view thanks to my new friend.</span><br />
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<span style="font-size: large;">I met a building site project manager, a Manchester United fan ... from Manchester! I know! I'd read there was one - and I have met him ;). Great guy, we had a lot in common, mostly bloke stuff - like football, cars, F1, his dog... But the conversations moved around and he taught me a great deal about the construction sector, not the least the huge difference between projects in the North West and projects in London. You see, I know someone who is a site manager in London. and he had already taught me a lot about his industry, so I had a benchmark.</span><br />
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<span style="font-size: large;">But, the most profound conversation I had was with a 70 something Norfolk farmer, working a small farm, surrounded by enormous 'mega' farms, a softly spoken disarmingly gentle man, completely at peace with his life, who as we talked over time told me, and taught me, more and more about rural Norfolk life, farming, business and ... sales. Sales! My 10p is you weren't expecting that, neither was I. He had so many stories about land deals, seed purchasing, produce sales, equipment purchase / lease / loan - when a combine harvester can cost £500k+ you have to be sure you need that one, sure you can afford it and be very good at negotiating... </span><br />
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<span style="font-size: large;">He had been sharing anecdotes and stories for a few days, he was as keen to know about me and what I do as I was to learn about him. He had a wonderfully open mind. Then the day we parted we were talking business again, and he said this, (I can't type in a soft Norfolk accent - but oooh I wish I could)</span><br />
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<b><span style="font-size: large;">"The thing is Mick... You have to let people buy"</span></b></div>
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<span style="font-size: large;">Boom, right there, my philosophy in three words. <b>Let People Buy</b>. And... he's been doing this since before I was born!! So, nothing is new, we forget more than we learn, and everyone - EVERYONE has something to share... Its for us to respect everyone we meet, not to judge, listen and... learn...</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinsFnCLnmFirxnNAJdp2q8Iuo68C79kSYnLGEY-GHic-jYC7gDFGOcwS6sYlOA9Muf41Upb0K2qrSFcNGhwH9BgBFDX-CHeboHgatopq8FWTjO67A3ZGNWuPI-44o_N6MaOcF3322lvnM/s1600/Let+them+buy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="451" data-original-width="599" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinsFnCLnmFirxnNAJdp2q8Iuo68C79kSYnLGEY-GHic-jYC7gDFGOcwS6sYlOA9Muf41Upb0K2qrSFcNGhwH9BgBFDX-CHeboHgatopq8FWTjO67A3ZGNWuPI-44o_N6MaOcF3322lvnM/s400/Let+them+buy.jpg" width="400" /></a></div>
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<span style="font-size: large;">I'm not sure my farmer friend will ever read this, judging by his mobile phone, he's not an early adopter of leading-edge technology, and prefers a newspaper to 'that there google', and I am not about to suggest he's wrong there, mainly because I'm not sure he is, life's a mix and it takes all sorts, different strokes etc. </span><br />
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<span style="font-size: large;">I love Norfolk and he is very likely to get a visit sometime soon, I'm toying with giving him and Amazon Echo and seeing who wins ;) So long as he lets me have a drive of his tractor - he has by far the best toys - so seems a fair swap.</span><br />
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<span style="font-size: large;">Mick</span><br />
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<span style="font-size: large;">Lets connect - </span></div>
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<span style="font-size: large;">I am on Facebook here - <a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: "trebuchet ms", trebuchet, verdana, sans-serif; line-height: 18.48px; text-decoration-line: none;">www.facebook.com/mick.holloway</a></span></div>
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<span style="font-size: large;">I am on Twitter here - <a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">@mick_holloway</a> </span></div>
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<span style="font-size: large;">I am on LinkedIn here <span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; line-height: 18.48px;">- </span><span style="background-color: #f6f6f6; font-family: "arial" , sans-serif; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway" style="text-decoration-line: none;">linkedin.com/in/mickholloway</a></span></span><br />
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<span style="font-size: large;"><i>And Steve - you can write to me at the Business and Technology Centre, Bessemer Drive, Stevenage, Herts, SG1 2DX</i></span></div>
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<span style="color: #232629; font-family: "georgia" , serif; font-size: large;"><a href="http://www.24-7.so/">www.24-7.so</a> </span><br />
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<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-39470417618910445462016-12-19T10:37:00.000+00:002016-12-19T10:52:36.844+00:00"Yes, I'm on LinkedIn, oooh but ... my Profile needs updating..."<span style="font-family: "times" , "times new roman" , serif; font-size: large;">How many times have I met people at networking events, shows, meetings etc, and I hear, 'Ooh, yes I am on LinkedIn, <sigh>, but my profile needs updating'?</span><br />
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;">Why would you do that? Why would this be OK? Particularly if LinkedIn is an important part of your Marketing Mix? You are better than that, you're worth more than that, I mean, would you give out an old business card, from a previous position?</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1BETkFz2mMk2P_9xqthUDdqeHzdNupVNFigWLgyYkq9-XCK5-ISZD5DoBFOJkUQ2yHcdQbMZSjPv0rjSebQk0dtmlQvOrrf0QB49ptmemanKhw8eim6YDsaNF4e4CmlpaTZFl5sM-kzM/s1600/facepalm-statue.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="color: black; font-family: "times" , "times new roman" , serif; font-size: large;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1BETkFz2mMk2P_9xqthUDdqeHzdNupVNFigWLgyYkq9-XCK5-ISZD5DoBFOJkUQ2yHcdQbMZSjPv0rjSebQk0dtmlQvOrrf0QB49ptmemanKhw8eim6YDsaNF4e4CmlpaTZFl5sM-kzM/s400/facepalm-statue.jpg" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Yes I'm on LinkedIn, <i style="font-family: times, "times new roman", serif; text-align: start;"><sigh></i><span style="font-family: "times" , "times new roman" , serif; text-align: start;">,<br />but my profile needs updating</span></span></td></tr>
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;">Maybe that comes across a tad harsh, it's not meant to be - I am all about encouraging, enabling and inspiring, so focus on the 'You're worth it' - hmmm handy catch phrase that...</span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br />The thing is, its not a huge investment, but the ROI is massive. Think about it, keeping your LinkedIn Profile up to date costs nothing more than a little time? OK - maybe you need a 'LinkedIn Update Strategy', but more likely just start thinking of your Profile as a pivotal part of your Marketing Mix.</span></span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Everyone updates their profile if you are using Linked to find your next job. We need to be more strategic, especially if you are using LinkedIn as part of your Marketing Mix, get into the habit of updating your profile whenever those marketing messages change.</span></span><br />
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">If for you your LinkedIn Profile is a Marketing Tool and a precious piece of Marketing Colateral. Then, when there's change (maybe a new focus, new product launch, new direction, new web site) that requires new Marketing Messeages, drop by your LinkedIn Profile and make sure that its updated too.<br /><br />LinkedIn approve of regular updates and fresh content, so do the search engines, But far more importantly so will those visiting suspects and prospects who are doing their due diligence on you, your product/service or brand. If when viewing your profile vistors don't recoginse what they see as what they were expecting, 'boing' of they bounce. WOW - there's an idea, maybe a metric LinkedIn should provide us is our Profile View 'bounce' rate, how long a visitor spends on our profile would be a very interesting metric</span></span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">This is all part of Effective and Efficient Social Media, your Social Media Strategy should have clear and direct connections back to you business Goals and Objectives (and no mixed messages). That way - you know your investment in Social Media directly supports delivering your business Goals and Objectives. And your LinkedIn Profile will form part of your suspects/prospects due diligence! Think about that ... you are being considered, they are about to be reaching for the phone - don't drop the ball so close to the finish line.</span></span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br />So, there you have it ... keep your LinkedIn Profile aligned with your Marketing Messages, doesn't take long.</span></span><br />
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">I know! Go take 10 minutes NOW, if your profile needs updating, go do it now. A few things will happen - </span></span><br />
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<li><span style="font-family: "times" , "times new roman" , serif; font-size: large;">You're Profile will be up to date :)</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; font-size: large;">LinkedIn likes activity and engagement.</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; font-size: large;">You just invested in YOU, way to go, take a bow, high five :)</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Everyone knows you are investing in YOU - as those following you will be told of the update. This does depend on your settings, check them by going to 'Privacy and Settings' => 'Privacy' => 'Sharing profile edits'.</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; font-size: large;">And, bless you for reading my blog and acting on it so quickly, YOU have made MY day.</span></li>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br /></span><span style="font-family: "times" , "times new roman" , serif; font-size: large;">If you need help with creating a world class, optimised, LinkedIn Profile. One that supports your sales and marketing, helps with your conversion ratio's and gets YOU FOUND, we have worksbooks, tutorials and training courses that can help. </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw5BIU0kOIa9eUZOOj8aflHy5GETzy-aTd09MV2PQflREYQnNVpJ1bib3eQmCMTnjIsnINyY7ErRxxthEaoD5YIajaUZr5vybbpWVZP3LzEzw5Q9z6s08eH1Z72hvNt0fj-zln8eqMwCU/s1600/LinkedIn+Profile+Work+Book+Front+page.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black; font-family: "times" , "times new roman" , serif; font-size: large;"><img alt="Get this Mick's 20 page Step by Step guide to getting your LinkedIn Profile 'Right First Time' work book FREE" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw5BIU0kOIa9eUZOOj8aflHy5GETzy-aTd09MV2PQflREYQnNVpJ1bib3eQmCMTnjIsnINyY7ErRxxthEaoD5YIajaUZr5vybbpWVZP3LzEzw5Q9z6s08eH1Z72hvNt0fj-zln8eqMwCU/s400/LinkedIn+Profile+Work+Book+Front+page.jpg" title="Mick's 20 page Step by Step guide to getting your LinkedIn Profile 'Right First Time'" width="280" /></span></a></div>
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span></span><span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;">Leave your email in the comments on this post and I will send over my 20 page 'Step by Step guide to preparing the content for your LinkedIn Profile' work book. <b>No obligation</b>, your email <b><span style="color: red;">won't </span></b>be saved to a database (unless you want me too - in which case there's an email capture box top right of this blog) because, if you like my work and could do with more help - "you" know where "I" am :D</span></span></span><br />
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<span style="font-size: large;"><br />Mick</span></div>
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<span style="font-size: large;">Lets connect - </span></div>
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<span style="font-size: large;">I am on Facebook here - <a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: "trebuchet ms", trebuchet, verdana, sans-serif; line-height: 18.48px; text-decoration: none;">www.facebook.com/mick.holloway</a></span></div>
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<span style="font-size: large;">I am on Twitter here - <a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a> </span></div>
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<span style="font-size: large;">I am on LinkedIn here <span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; line-height: 18.48px;">- www.</span><span style="background-color: #f6f6f6; font-family: "arial" , sans-serif; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway" style="text-decoration: none;">linkedin.com/in/mickholloway</a></span></span></div>
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<span style="color: #232629; font-family: "georgia" , serif; font-size: large;">www.24-7.so</span>Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-73957225818294280352016-12-14T21:26:00.002+00:002016-12-14T21:26:28.582+00:00Could we soon do everything, online, through Facebook?<span style="font-size: large;">Here's a thought. How long before you access everything online, do everything online through your Facebook account?</span><br />
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<tr><td class="tr-caption" style="text-align: center;">Could Facebook do everything ...<br />Image modified from an Edgar Peirce original<br />www.flickr.com/photos/edgarpierce/5485926479</td></tr>
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<span style="font-size: large;">Facebook continues. That's a complete sentence by the way, I mean, Facebook - Continues. I could have expanded, but then the senetnce would have become a list, and that would have taken so much time to compile, when - "Facebook Continues" says it, at least for me ;)</span><br />
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<span style="font-size: large;">OK, if you insist, what I mean is, Facebook Continues to ...</span><br />
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<li><span style="font-size: large;">Innovate</span></li>
<li><span style="font-size: large;">Lead</span></li>
<li><span style="font-size: large;">Create markets</span></li>
<li><span style="font-size: large;">Grow <<i>Insert any metric</i>></span></li>
<li><span style="font-size: large;">Make money</span></li>
<li><span style="font-size: large;">Prosper</span></li>
<li><span style="font-size: large;">Dominate</span></li>
<li><span style="font-size: large;">Diversify</span></li>
<li><span style="font-size: large;">Add features, more features, more uses</span></li>
<li><span style="font-size: large;">Consume Competitors</span></li>
<li><span style="font-size: large;">Consume.... etc.</span></li>
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<span style="font-size: large;"><br /></span><span style="font-size: large;">Is that enough? You see my point, Facebook Continues.</span><br />
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<span style="font-size: large;">It was <a href="http://www.express.co.uk/life-style/science-technology/743041/facebook-messenger-send-money-users-uk-launch" target="_blank">this article</a> "Messenger to let you send money to your friends" - </span><span style="font-size: large;">that caught my eye and got me thinking -</span><span style="font-size: large;"> m</span><span style="font-size: large;">ore diversifiaction, more features and functionality from Facebook.</span><br />
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<span style="font-size: large;">So, we communicate, search, buy, sell, pay, consume, recommend and rate, learn, take on news, share news, make news, meet, compose, travel... and more, all on Facebook. For how much longer will we need Google, Windows, EE / AT&T, YouTube, Netflix, Trip Advisor, TU Travel, Amazon, Tescos...</span><br />
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<span style="font-size: large;">OOH - and developing this thought, how much longer will we be trapped in the revolving door of upgrades? Will I really need the latest expensive Carlos Fandango device / hardware? Once my tablet (watch, car, fridge, wall, contact lense) can stream Mega-UHD 567 Mega Pixel Video, with smello vision, (and I can print Ramsey's Recipes on my FaceFood 3D Printer) I'll not need to upgrade ever. Hmmm, there's a subject for a future blog I think.</span><br />
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<span style="font-size: large;">Woah, how does this sit wtih me, I'm a techy, 16 years as an embedded software engineer, Moore's law gave me a career! So how do I feel about all this? </span><br />
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<span style="font-size: large;">LOL - I think this is great. <<i>Start the car.... may need to get away quickly</i>></span><br />
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<span style="font-size: large;">Could this be it, the end of the relentless craving, grind, the drive for technical innovation and need for growth? Lob in developments with AI and other technical inovatiuons (masses of free bandwidth, are we about to solve our energy problems...) and arguably before long it won't be us that needs to interact with the technologes anyway, well maybe apart from entertainment - we will always need more Star Wars movies. </span><br />
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<span style="font-size: large;">WOW - this blog went in a direction I wasn't expecting...</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbXsmqm-aqnXQwwLmbUWb-JvyQyz23JfQIzfB83E0bTVqofMjU4qLf7XfzdnyI2EeGNFOR_IMXuDl_pmn5M_s9toZnFQ1Cgwn6KXJCjCLWie33N6Hnf-EnBM7_91fdZQDbGAD8URGoHBI/s1600/the+end+typewriter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbXsmqm-aqnXQwwLmbUWb-JvyQyz23JfQIzfB83E0bTVqofMjU4qLf7XfzdnyI2EeGNFOR_IMXuDl_pmn5M_s9toZnFQ1Cgwn6KXJCjCLWie33N6Hnf-EnBM7_91fdZQDbGAD8URGoHBI/s400/the+end+typewriter.jpg" width="400" /></a></div>
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<span style="font-size: large;">LOL - Could it be, the end is nigh, can we envisgae being able to stop the bus, because we can ALL get off, we can all get on with the REAL stuff.</span><br />
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<span style="font-size: large;">Yes, OK, I'm exagerating to stimulate debate, poking the hornets nest, but please wade in with your comments, predictions and reactions should my 'vision' have some credence...</span><br />
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Mick</span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Lets connect - </span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">I am on Facebook here - <a href="https://www.facebook.com/mick.holloway" style="background-color: white; line-height: 18.48px; text-decoration: none;">www.facebook.com/mick.holloway</a></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">I am on Twitter here - <a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a> </span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">I am on LinkedIn here <span style="background-color: white; color: black; line-height: 18.48px;">- www.</span><span style="background-color: #f6f6f6; color: black; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway" style="text-decoration: none;">linkedin.com/in/mickholloway</a></span></span></div>
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<span style="color: #232629; font-family: Times, Times New Roman, serif; font-size: large;">www.24-7.so</span><br />
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<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-58505466888256636812016-12-08T09:53:00.002+00:002016-12-14T21:08:27.297+00:00Connecting on LinkedIn - "How do you know Mick?"<span style="font-family: "times" , "times new roman" , serif; font-size: large;">My gander is ... up.</span><br />
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<span style="font-family: Times, Times New Roman, serif;">Not often that happens, pretty casual, easy going guy, not much rattles my cage - unless I find Marmite in the kitchen!</span></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, what's up Mick? I'll chuffing tell you what is up. I just invested an hour of my life sitting through an online training course that promised to show me how to get in front of 'X' hundred targetted LinkedIn prospects. That I picked up little new, is fine, its always good to see how other people use LinkedIn. </span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT3fjT6AUMeIXatMOZyeGTnB9gvBqyBB1_9EHRaW3qyJJuOeCwKx2ymVMhmXfB5wwkRdMy0lD3nrbsXrIJjD-deUJQDydosa58zf0bv4zmzULV2hmXEV_CXr81HVIibIAeW6uIc4G1jCE/s1600/How+do+you+know....jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;"><img alt="LinkedIn only let you connect with people you know in some way" border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT3fjT6AUMeIXatMOZyeGTnB9gvBqyBB1_9EHRaW3qyJJuOeCwKx2ymVMhmXfB5wwkRdMy0lD3nrbsXrIJjD-deUJQDydosa58zf0bv4zmzULV2hmXEV_CXr81HVIibIAeW6uIc4G1jCE/s320/How+do+you+know....jpg" title="LinkedIn ask's - 'How do you Know Mick?"" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">LinkedIn ask 'How do you know....'</span></td></tr>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Whats rattled my cage was the connection strategy proposed by our hero. Having carried out a targetted search, the advice was to reach out to the 2nd degree connections in the results. Fair enough. But the advice was to send invitations to connect, again - fair enough. Then, to get around what to do when LinkedIn asks, as they always do, "How do you know Mick ?" the advice was to simply click on "We've done Business Together" REGARDLESS of whether that was true !! </span><br />
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Moreover - the presenter claims there was a 'bug' in LinkedIn that lets you do this and hence allows the invite to be sent!!</span></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Lorks-a-Lordy, wrong on so many levels. Its not a bug in LinkedIn! LinkedIn assume you will be honest, so do I! It is not alright to make a claim to a relationship that isn't so, don't you think the recipient will know if you did or didn't work together?</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;">Now, here's the thing, above all else, what are <b>you </b>saying about <b>yourself </b>if you are so willing to start a relationship with a... LIE !!</span></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Good luck with that,..</span></span><br />
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What should you do? Use Inmails, find their email address and click 'Other' and use that route, failing that see if you can engage via groups. If all else fails, and you really must lie, then in the least customize the invitation text and apologise, excuse your actions by confessing to using the 'backdoor' method to invite. </span></span><br />
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<span style="font-family: Times, Times New Roman, serif;">So, note to self's - bear this in mind, if you are open to invitations to connect, make it easy for people to invite you to connect, and that's so easy - how about putting your email address in your LinkedIn Profile? After all, for any invitation, you can always say NO.</span></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Am I alone with this one? Is it just me?</span></span><br />
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br /></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">Mick</span></span></h4>
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">Lets connect - </span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br />I am on LinkedIn here - <a href="http://www.linkedin.com/in/mickholloway">www.linkedin.com/in/mickholloway</a></span></span></h4>
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">I am on Facbook here - <a href="http://www.facebook.com/mick.holloway">www.facebook.com/mick.holloway</a></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br /></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br />I am on Twitter - @mick_holloway</span></span><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><br style="background-color: white; line-height: 18.48px;" /></span></span><span style="border: 0px; box-sizing: border-box; color: black; font-family: "verdana" , sans-serif; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br />Mick@24-7.so<br /><a href="https://www.24-7.so/" rel="nofollow" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.24-7.so</a></span></h4>
<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com2tag:blogger.com,1999:blog-5155938513704680267.post-89155104666728404442016-11-28T10:59:00.000+00:002016-12-13T11:17:13.176+00:00Taking advantage of Black Friday/Cyber Monday<span style="font-family: "verdana" , sans-serif; font-size: medium;">I'm rarely taken in by these deals, as I keep hearing 'its only a bargain if you needed it'. So that's a mantra that works well for Michael.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM9jb9wNOIXicRTs1KnzJtxKQwN1GJcDLFw4jEVtwjclHqoDrD_bR0hQHvjfPrLwsvRicB4AYSCX3zwM2gApQ6iC6Mfk6sTlBtRexqkm56jCDdw7F7c1z_O2BVcedA3j0palTL2qUNDXM/s1600/Black+Friday.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img alt="" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM9jb9wNOIXicRTs1KnzJtxKQwN1GJcDLFw4jEVtwjclHqoDrD_bR0hQHvjfPrLwsvRicB4AYSCX3zwM2gApQ6iC6Mfk6sTlBtRexqkm56jCDdw7F7c1z_O2BVcedA3j0palTL2qUNDXM/s400/Black+Friday.jpg" title="Its only a bargain if you need it!" width="400" /></span></a></div>
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<span style="font-size: medium;">But .... I did take advantage of some Black Friday/Cyber Monday (or more accuratley the weeks before and after that weekend;) ) offers. I'm always, always, looking to 'sharpen the axe' for new books, material, trainings. And this last week has been excellent for 'sampling' some good and not so good online content.</span></span><br />
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<span style="font-size: medium;">Many of the people whose work I admire have had 'tripwire' deals where you can sample there content, courses, metarial etc, for a month, for a drastically reduced fee - usualy $1.</span></span><br />
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<span style="font-size: medium;">Brilliant. Now, I know I will run the gauntlet of their Infusion Soft, or <<i>insert as apllicable</i>>, follow up emails, but that's 'mostly' cool as I say, I like their work so why not truly follow them? And, there's always the options to unsubscribe / divert to spam if they start taking advantage of my audience.</span></span><br />
<span style="font-family: "verdana" , sans-serif;"><span style="font-size: medium;"><br /></span>
<span style="font-size: medium;">I am not advocating dive in with a view to never purchasing!! In fact I'll issue a health warning, if you like someones work, you'll probably like their on line content (they know this hence the trip wire 'try before you buy' deals). Having said that I have experienced some woeful material. Oh, and before engaging, bear in mind the regular fee and your budget, you may fall in love with someone's style, content, methods etc then find you need to raise $3000 to complete the course.</span></span><br />
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<span style="font-family: "verdana" , sans-serif; font-size: medium;"><span style="font-family: "verdana" , sans-serif;">So, get a wiggle on, go check out those mentors, thought leaders and people whose work you admire, see if they have a low cost </span><span style="font-family: "verdana" , sans-serif;">(sometimes FREE) 30 day offer and try before you buy. Some people have deals that are always available, but Black Friday / Cyber Monday seems to focus many more on the opportunity to gather more followers.</span></span><br />
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br /></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">Mick</span></span></h4>
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">Lets connect - </span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br />I am on LinkedIn here - <a href="http://www.linkedin.com/in/mickholloway">www.linkedin.com/in/mickholloway</a></span></span></h4>
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<span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;">I am on Facbook here - <a href="http://www.facebook.com/mick.holloway">www.facebook.com/mick.holloway</a></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br /></span></span><span style="font-family: "verdana" , sans-serif;"><span style="background-color: white; line-height: 18.48px;"><br />I am on Twitter - @mick_holloway</span></span><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><br style="background-color: white; line-height: 18.48px;" /></span></span><span style="border: 0px; box-sizing: border-box; color: black; font-family: "verdana" , sans-serif; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><br /><a href="https://www.24-7.so/" rel="nofollow" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.24-7.so</a></span></h4>
<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-82342132820216736732016-06-18T13:16:00.001+01:002016-06-18T13:19:43.522+01:00Microsoft buying LinkedIn for $26Bn<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #232629; font-family: Georgia, serif; font-size: 18px; font-stretch: inherit; line-height: 32px; margin-bottom: 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
So, Microsoft are buying LinkedIn for $26Bn. </div>
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Commercially - that's some story. Bravo LinkedIn - from an initial IPO valuation of just over $4Bn, closing that day valued at $8.9Bn. Recently, losing $11Bn in value in one day (05/02/2016), and now valued and purchased for $26Bn. </div>
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That's good work by Reid Hoffman etal - bravo LinkedIn bravo...</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOpR-I26fPsozz8s8_0IIxIIPV-DSHnaNDR0krxY9p0U6NZJmAqUSOkiyAcuSruFJKdpReQruI3wSidMPCF121plGt9vR6Fgv6cXZvUzQHVIrlI12IJ0A3UrqNiHKW_2Ow5ns3c8vYTQ/s1600/Reid+Hoffman.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Bravo Reid Hoffman Bravo" border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOpR-I26fPsozz8s8_0IIxIIPV-DSHnaNDR0krxY9p0U6NZJmAqUSOkiyAcuSruFJKdpReQruI3wSidMPCF121plGt9vR6Fgv6cXZvUzQHVIrlI12IJ0A3UrqNiHKW_2Ow5ns3c8vYTQ/s320/Reid+Hoffman.jpg" title="Reid Hoffman quote" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Bravo Reid Hoffman Bravo</td></tr>
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As to why Microsoft would acquire LinkedIn?</div>
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To me this could be a smart move by Microsoft. Before they had Bing, they had their s/w on every desk top but knew nothing of their customers... The value of really knowing all about your clients was a big lesson they learn't from Google. Hence the investment in Bing, IE and now Edge. Now Microsoft know a lot about us, crucial insights to what we do/like/want etc. So why LinkedIn? This Microsoft making a move on the social platforms? Are they after Facebook, will LinkedIn become less Business / Recruitment centric? </div>
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Days later it seems, having failed to purchase SalesForce, Microsoft valued highly the sales data and sales tools that come with LinkedIn. Looking even more like a smart strategic move by Microsoft. And again bravo Reid for knowing the value of your business, bravo.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF_8WWV14ShsEFgaSG6E29NOzujABjBCLF0vW4p2KReD0TodY1hSdGwbgiK71Ucm5x77USRlU7220NIW7EHY1DUJ4uHCNH_rDS60EWTUiAF8KZGednUiDWbSoS8_-gReplCsZwMvQukzw/s1600/Linkedin+Sales+Navigator.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Microsoft attracted to LinkedIn's sales data and sales tools" border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF_8WWV14ShsEFgaSG6E29NOzujABjBCLF0vW4p2KReD0TodY1hSdGwbgiK71Ucm5x77USRlU7220NIW7EHY1DUJ4uHCNH_rDS60EWTUiAF8KZGednUiDWbSoS8_-gReplCsZwMvQukzw/s400/Linkedin+Sales+Navigator.png" title="Microsoft attracted to LinkedIn's sales data and sales tools" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Microsoft attracted to LinkedIn's sales data and sales tools</td></tr>
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Thoughts anyone?</div>
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Mick</div>
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Lets connect - </div>
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I am on Facebook here - <a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: "trebuchet ms", trebuchet, verdana, sans-serif; line-height: 18.48px; text-decoration: none;">https://www.facebook.com/mick.holloway</a></div>
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I am on Twitter here - <a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a> </div>
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I am on LinkedIn here <span style="background-color: white; color: black; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; line-height: 18.48px;">- </span><span style="background-color: #f6f6f6; color: black; font-family: "arial" , sans-serif; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway" style="text-decoration: none;">https://uk.linkedin.com/in/mickholloway</a></span></div>
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<span style="color: #232629; font-family: georgia, serif; font-size: 18px; line-height: 32px;">www.24-7.so</span></div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-65643851443329356472016-04-13T18:07:00.001+01:002016-12-13T11:17:52.083+00:00Fancy a different One to One Strategy?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAPRWeBndIgZM4Bmc49jg7xE-jJ-CMoPWdxxQi5_DTARfJtC8sfi2GHFAReDt1X9JjYryko9YjYfTVQ2pDujyS4ijbYWnTbaJtF5pFkvtNTlHCVrl3gs-Kdg_eAIYqy2RlujctJHXHqw/s1600/MH+Quote+-+Tweet+PO+BW.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Quote from Mick Holloway "Don't Expect Anyone to 'Tweet' you a Purchase Order, You have to Meet People. Book a One to One Today"" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAPRWeBndIgZM4Bmc49jg7xE-jJ-CMoPWdxxQi5_DTARfJtC8sfi2GHFAReDt1X9JjYryko9YjYfTVQ2pDujyS4ijbYWnTbaJtF5pFkvtNTlHCVrl3gs-Kdg_eAIYqy2RlujctJHXHqw/s400/MH+Quote+-+Tweet+PO+BW.jpg" title="People Buy From People - Have One to One's" width="400" /></a></div>
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<span style="color: #0b5394;"><b>Fancy a different approach to your One to One's?</b></span><br />
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Its no secret (or shouldn't be if my marketing strategy is working :D ) that I am an advocate of Social Media. Social Networking, Digital Marketing, the whole 'in bound', permission based marketing model. While I have lectured, presented and trained thousands of people on how to add Social Networking to your marketing mix... I am also big on 'get it off the screen', the whole people buy from people mantra. <br />
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If you ever find yourself attending one of my meetings, the 2nd slide you see will ask .. "Have you had a one to one ?". I aim to have two a week, trying to lead by example, they never a waste of time because I choose carefully, do my due diligence before hand, so I am sure there's most likely going to be a real expectation of an ROI of the hour we spend together. <br />
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I have blogged about having one to one's before - you will find that article <a href="http://mickholloway.blogspot.co.uk/2015/08/do-you-one-to-one.html">HERE</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdiRq4byf4T00M3zZsbeLQlHTv3S9JoEqBJRk7r-Kwv4hzZlS4aspLNxUTigTZrL7QAKb3fjib5v3J5PnDRMjJRVLDA3gcKD_P8MJK0tbkykH992Le9UtY9kZczUE6fzJMGBNDOoa4FxM/s1600/one+to+one+coffee+small.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Having a One to One" border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdiRq4byf4T00M3zZsbeLQlHTv3S9JoEqBJRk7r-Kwv4hzZlS4aspLNxUTigTZrL7QAKb3fjib5v3J5PnDRMjJRVLDA3gcKD_P8MJK0tbkykH992Le9UtY9kZczUE6fzJMGBNDOoa4FxM/s400/one+to+one+coffee+small.jpg" title="Have One to One's" width="400" /></a></div>
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<b><span style="color: #0b5394;">Have One to One's</span></b><br />
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With <b>this </b>blog, for those that are new to networking - I would like to document and share a one to one strategy that I have used recently to spectacular effect...<br />
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If its the first time you have met - spend only 10 minutes each talking about you, your business, what motivates you and what type of contacts you are currently looking to meet - be sure to share your 'WHY'... If its not the first time you have met, and you know each other's business well - spend 5 minutes each updating on what's new... Remember - you should have both researched each other before the meeting, and be familiar with their business (good old LinkedIn, Facebook and Google).<br />
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And that's it with the '<i>let me tell you in ever more detail how great my business is</i>' time. Because this is where the meeting could slide into 'sales pitch' territory, this one to one is too precious, your time is too precious, to waste on a futile sales pitch.<br />
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Be sure that you go first, and lets reverse the dynamic, no more talking in terms of 'me', 'I', 'we', you now stop talking about your business and focus on the other person and their business. If you have chosen your one to one partner well, (and you are getting on as people! As if you don't like each other that's a bit of a show stopper), this focus on THEM will be make them feel great, and feel good towards you, which is handy as next up its their turn to think how they can help you. Try it, it works.<br />
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<span style="color: #0b5394;">Try a Different Engagement Strategy For Your Next One to One</span> <span style="font-size: small;"><a href="http://ctt.ec/2ChJv" target="_blank">Click To Tweet</a> </span></h3>
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Take turns, first YOU simply spend half the time working out how YOU can help the other person. Really, genuinely work at this, try to see how many ways you may be able to help. Then, all grateful and inspired - its their turn to spend half the time working out how they can help you.<br />
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And by 'help' I don't mean whether you can use/buy their products/services yourself (that's a short term bonus if you can). I mean - <i><b>think</b></i> -<br />
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<li>Who do you know that might be interested in them, their products or services? </li>
<li>How could you, your business or anyone in your network help them grow their business? </li>
<li>Could you work together, maybe on joint ventures?</li>
<li>Who do you know that might be able to work with them on a joint venture?<br />...etc</li>
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Its clearly far more strategic than hoping to get lucky and meet someone that could end up buying from you, far more productive and respectful than pitching or being pitched. And a fabulous way to start or maintain a mutually beneficial relationship.<br />
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<b> <span style="color: #0b5394;">Try a new approach to one to one's</span></b><br />
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OK - I sense the need for some anecdotal evidence - which of course I have plenty and happy to share them with you... I know ! Lets have a one to one, face to face if you are in the South East UK, otherwise no excuses we can do this on line as I also have :-<br />
Skype michael.holloway1<br />
Google Hangout mickholloway@gmail.com<br />
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Remind me to tell you the one about the multi £Bn UK PLC, or the Driving School, the Photographer, and I must share with you the opportunities that came from a one to one with a s/w house discussing ways to help them launch a radical highly disruptive product - that resulted in us having to re-think our whole business model...<br />
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Hope to talk - Soon.<br />
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<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px; line-height: 18.48px;">Mick</span><br />
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<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px; line-height: 18.48px;">Lets connect -</span><br />
<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px; line-height: 18.48px;">I am on LinkedIn here - </span><span style="background-color: #f6f6f6; font-family: "arial" , sans-serif; font-size: 13.2px; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway" style="text-decoration: none;">https://uk.linkedin.com/in/mickholloway</a></span><br />
<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px; line-height: 18.48px;">I am on Facebook here - </span><a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.2px; line-height: 18.48px; text-decoration: none;">https://www.facebook.com/mick.holloway</a><br />
<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px; line-height: 18.48px;">I am on Twitter here </span><span style="background-color: white; font-family: "helvetica" , "arial" , sans-serif; font-size: 13.2px; line-height: 24px;">- </span><a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-size: 13.2px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a><br />
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-2005484971517781222016-02-25T14:15:00.000+00:002016-03-26T11:45:04.045+00:00Repurposing your Social Media... Repeats, oh yes - there's gold dust in repeats...<br />
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Are you making the MOST of your excellent content? Those considered, researched, drafted, written and re-written blogs can be working much harder than you may think...<br />
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In this blog, I am not looking to discuss which platform you should be blogging on, maybe that's a subject for a later post. This blog is to encourage you to make the most of the blogs you have created by carefully re-purposing them.<br />
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So what is Repurposing? Simply the recycling, re sharing of original content. Sharing in different formats (audio, video, infogram...). Sharing on different platforms, Facebook, LinkedIn etc. And Sharing at different days / times.<br />
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<tr><td class="tr-caption" style="text-align: center;">Recycle your Content</td></tr>
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Why would you do this? Surely repeating yourself will discourage people form following you? Not if you give it some thought, a little planning, a Re-Purposing Strategy no less...<br />
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The benefits include -<br />
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<b>Efficiency</b> - Making your good content work hard for you. Increasing your reach, your audience and engagement.<br />
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<b>Effectiveness</b> - Repurposing can help you ... BE EVERYWHERE !<br />
Different People like to engage using different media...<br />
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Different People like different social media platforms...</div>
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Different People engage with social media at different times...</div>
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So - your fabulous blog, once posted as a blog, could, when re-packaged, sliced up and 're-purposed', provide you with weeks and weeks of content to share.</div>
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As an example lets look at the following... consider a blog, "My Favourite 5 Social Media Tools" <i>(There's a title for the future, 'my top 5' hasn't been done before ;) )</i></div>
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Consider the following (simplified) chart of a proposed re-use strategy...</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnLrpeDlsUlTxhFm6rGl6OoklFgaTM7INNMXvs5f6qJWD_8u4UqHKy1WUZ8MK405W8ZO5GwsIRfExfcHX3U8WIK7P1xXYkFiJsxYqXTBpG5rG-J2WMaNeNbalfK6wyZ1IwUSaqkDpXElc/s1600/re-purposing+chart+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How many posts from one re-purposed blog" border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnLrpeDlsUlTxhFm6rGl6OoklFgaTM7INNMXvs5f6qJWD_8u4UqHKy1WUZ8MK405W8ZO5GwsIRfExfcHX3U8WIK7P1xXYkFiJsxYqXTBpG5rG-J2WMaNeNbalfK6wyZ1IwUSaqkDpXElc/s640/re-purposing+chart+2.jpg" title="Chart showing how many posts can come from one re-purposed blog " width="640" /></a></div>
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Even on these modest figures you can see the blog would provide over 35 posts and tweets. And that's just the blog as a 'text' based medium. We can also present this as a video, audio mp3/podcast, infogram, many more ways to share the blog and its components.</div>
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But, it gets better, there's a further dimension, TIME. Ignoring the affect of Ripples in Space/Time <i>(that too may be a future blog ;) )</i>. A key strategy in re-purposing is to share your content on different days and at different times...</div>
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How many posts / tweets is that now? We're going to need a bigger calculator...</div>
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Actually, we ARE going to need some help. To have any chance of doing this effectively you have to consider automating the sharing of this content. Otherwise, all you will be doing all day long would be posting content, I love Social Media - but that's not the way. <br />
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LOL - I sense a future Blog 'My top 5 Social Media scheduling tools'.</div>
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<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 24px;"><span style="line-height: 18.48px;">Mick</span></span></span><br /><span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 24px;"><span style="line-height: 18.48px;"><br /></span></span><span style="background-color: white; font-family: inherit; line-height: 18.48px;"><span style="font-weight: normal;">Lets connect -</span></span><span style="background-color: white; font-family: inherit; line-height: 18.48px;"><br /></span></span><br /><span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 18.48px;"><span style="font-weight: normal;">I am on LinkedIn here </span>- </span><span style="background-color: white; font-family: inherit; line-height: 18.48px;"> </span><span style="background-color: white; font-family: inherit; line-height: 18.48px;"><a href="https://uk.linkedin.com/in/mickholloway" style="background-color: #f6f6f6; line-height: 17px; text-decoration: none;">https://uk.linkedin.com/in/mickholloway</a></span></span></h2>
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<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 18.48px;"><span style="font-weight: normal;">I am on Facebook here -</span> </span><a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: inherit; line-height: 18.48px; text-decoration: none;">https://www.facebook.com/mick.holloway</a></span></h2>
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<span style="background-color: white; font-family: inherit; font-size: small; font-weight: normal; line-height: 18.48px;">I am on Twitter here </span><span style="background-color: white; font-family: inherit; font-size: small; line-height: 24px;"><span style="font-weight: normal;">- </span> </span><span style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-size: small; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a></span></h2>
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<span style="font-size: small;"><a href="https://www.24-7.so/" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.24-7.so</a></span></h2>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-34938455557152121182016-01-25T12:34:00.001+00:002016-03-26T11:47:08.057+00:00Brand. Brand precedes Strategy - it HAS too.<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;">
Brace yourselves... Incoming whinge... Well at least to start with... Indulge me.</div>
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So, I am seeing more and more messages starting with "We are 1st degree connections....." or similar, as thats a LinkedIn opener, but I get similar from Facebook and worse still as Twitter Direct Messages's.</div>
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Some of you may be ahead of me, but what always follows that opening is a blatant sales pitch, or a veiled sales pitch or a request to help the author with some research often by visiting their new website (which is usually a squeeze page).</div>
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Each to their own. That's me being polite, diplomatic even. But for me this is wrong in so many ways...</div>
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1. Because we are connected, friends, followers whatever - doesn't give you any permission to pitch or sell to me.</div>
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2. I know a squeeze page when I see one, and adding a count down clock - is an insult to me.</div>
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3. I had a reason to connect with you - abuse that trust and... see 5.</div>
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4. We are connected, lets engage, I look forward to your posts, respect this and keep them on topic or... see 5.</div>
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5. You, me, all of us, can be 'muted' or 'blocked' in one click, just so you know ;)</div>
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I have blogged about this before, on a single specific incident, a spectacular example of abusing a new twitter connection with the larger DM's, you can read that blog <a href="http://mickholloway.blogspot.com/2015/08/pitching-new-follower-on-twitter-epic.html">HERE</a></div>
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Social Media is more than ever about understanding your Brand, which defines your target audience, with which you engage with 1st class and always Relevant Content. Hence, 2016 is increasingly about 'Relevant Content'. </div>
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What's that ! You don't believe me - well this is what Google, Bing, Facebook, LinkedIn etc are looking out for too - its not just me ;). They all understand you, they have profiled your online (and offline) world, they know what you like and they are keen to deliver to you the BEST experience from your time on their platform - they want you to stay around (that's where they make their money - in case your thinking '<i><b>Awww, shucks, how sweet</b></i>'<b><i>)</i></b>. Play the game their way, understand your Brand, Define your Audience Persona, create or curate relevant content - and share it.<br />
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This is the philosophy we teach and coach, and our Success Circle shows Brand at the centre of everything, once understood, you can look at Strategy, work out WHAT you want from your Social Media, which makes its easier to determine WHO you need to connect to to make that happen. Once you know WHO, its easy to work out WHERE they can be reached and WHAT you need to be engaging them with. At 24-7 we show this with the following diagram - </div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://www.24-7.so/"><img alt=" Learn more about 24-7's Success Circle" border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsl5z5oY0AMxuIARSN7ONrRoib3Nv5bnPMZVwmAThRwaQj0Oxs1RSdY1opCLC6WL3-5kjelbKLTPcWla4m3pqi07afBAicCGfm3JPoACfX0I4OzwCoyDIKe5WYFnmfXFajQJ4UNGlkflM/s320/Success+Circle+v3.jpg" title="24-7 Business Networking "Success Circle"" width="320" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.24-7.so/">24-7's Social Media "Success Circle"</a></span></td></tr>
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<span style="font-size: 12.8px;">So, stop connecting just to instantly pitch me. Putting that another way, respect me, respect your audience, more importantly respect your brand. If this blog leaves you thinking "what the..." Can I suggest you read </span><a href="http://www.amazon.co.uk/Start-With-Why-Leaders-Everyone/dp/0241958229" style="font-size: 12.8px;">Simon Sinek's "Start with Why"</a><span style="font-size: 12.8px;"> and </span><a href="http://www.amazon.co.uk/Tribes-We-need-you-lead/dp/0749939753" style="font-size: 12.8px;">Seth Godins Tribes</a><span style="font-size: 12.8px;">. </span><span style="font-size: 12.8px;">Don't be cheap - don't be Sheep.<br /><br />And remember Brand precedes Strategy.</span></div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-18787040692439059902015-09-01T16:49:00.001+01:002016-04-13T13:53:46.528+01:00The Top 8 Mistakes of A LinkedIn Profile Photo<br />
<h1>Importance of your LinkedIn Profile Photograph </h1>
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I LOVE Infographic's. Good Info graphics, obviously - I just find it easy to grasp the information being shared, particularly data and numbers. I think that puts me into the psychological learning category - Visual-Lazy... Sounds right ;)<br />
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Recently, with our members and students, we've been looking at content, and encouraging our members to keep their various profiles up to date... Which starts with their profile photo. I posted a blog on the subject <a href="http://mickholloway.blogspot.co.uk/2015/06/dont-think-your-profile-photo-matters.html" target="_blank">Does your Profile Photo Matter?</a><br />
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And, today I came across, this great little Infographic, informative, accurate and humorous... Tick's all Michael's boxes :D<br />
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Dear reader, I present to you, by Jamie Shanks, 8 mistakes people make with their LinkedIn profiles. A fairly comprehensive list, although I would add the wide angle holiday shot with our hero a dot on the horizon, skiing down a mountain or waving in front of the Eiffel Tower / Big Ben / White House / Great wall / Taj / Ayres... etc. <br />
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I can confirm I have witnessed all of these...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkUsZlGkz9L8Y-4xqI5UILkb0dlHTHkaEgVJ5dqTr-Ok-kTMkTizdajmwEkkhOtZUl_LVCuV2YZKqmWsTLndhpZWqLWkplXRuhsqNXFmz_eNzmjrBEiqbClIZaFBgeVTyypA22jv4KXFY/s1600/linkedin+pic+mistakes+info+graphic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkUsZlGkz9L8Y-4xqI5UILkb0dlHTHkaEgVJ5dqTr-Ok-kTMkTizdajmwEkkhOtZUl_LVCuV2YZKqmWsTLndhpZWqLWkplXRuhsqNXFmz_eNzmjrBEiqbClIZaFBgeVTyypA22jv4KXFY/s1600/linkedin+pic+mistakes+info+graphic.jpg" /></a></div>
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<span style="background-color: white; font-family: proxima-nova; font-size: 18px; line-height: 28.7999992370605px;">Here's the link to the original article : </span><a href="http://www.salesforlife.com/linkedin/8-things-to-avoid-in-your-linkedin-profile-photo-infographic/" style="background-color: white; font-family: proxima-nova; font-size: 18px; line-height: 28.7999992370605px; text-decoration: none;">http://www.salesforlife.com/linkedin/8-things-to-avoid-in-your-linkedin-profile-photo-infographic/</a><br />
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<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 24px;"><span style="line-height: 18.4799995422363px;">Mick</span></span></span><br />
<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 24px;"><span style="line-height: 18.4799995422363px;"><br /></span></span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><span style="font-weight: normal;">Lets connect -</span></span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><br /></span></span><br />
<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><span style="font-weight: normal;">I am on LinkedIn here </span>- </span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"> </span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><a href="https://uk.linkedin.com/in/mickholloway" style="background-color: #f6f6f6; line-height: 17px; text-decoration: none;">https://uk.linkedin.com/in/mickholloway</a></span></span></h2>
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<span style="font-size: small;"><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><span style="font-weight: normal;">I am on Facebook here -</span> </span><a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: inherit; line-height: 18.4799995422363px; text-decoration: none;">https://www.facebook.com/mick.holloway</a></span></h2>
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<span style="background-color: white; font-family: inherit; font-size: small; font-weight: normal; line-height: 18.4799995422363px;">I am on Twitter here </span><span style="background-color: white; font-family: inherit; font-size: small; line-height: 24px;"><span style="font-weight: normal;">- </span> </span><span style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-size: small; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a></span></h2>
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<span style="font-size: small;"><a href="https://www.24-7.so/" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.24-7.so</a></span></h2>
<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-82700627620144713942015-08-27T11:59:00.000+01:002016-03-26T11:51:19.682+00:00Pitching a new follower on Twitter #EPIC #FAIL ?<div style="text-align: center;">
<span style="font-size: large;">Pitching a new follower on Twitter #EPIC #FAIL ?</span></div>
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Once again, I'm pondering, asking myself a question I have asked myself an awful lot, and an awful lot more lately... Is It Me?<br />
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Could it be? It could be, maybe so! <br />
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What now, what just happened Mick?... I hear you ask. Well thanks for asking, because this would be a short Blog if you didn't. I'll tell you what just happened...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTpqld8KTaBFBrJTECict1XElOGc3R7_wqZBoWKhBag2SdzIg-FMFCnH_FgS5GrdtGv1AlyA-RJnmjzaoU9wfhMnzUr_tYr3bsOGYXGh484tGLcXi8Ihj8nAxy0SsnwwX6hyphenhyphenip1HNBVhg/s1600/Work+FAR+from+done++1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image of some fools Gold - depicting my work is far from done" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTpqld8KTaBFBrJTECict1XElOGc3R7_wqZBoWKhBag2SdzIg-FMFCnH_FgS5GrdtGv1AlyA-RJnmjzaoU9wfhMnzUr_tYr3bsOGYXGh484tGLcXi8Ihj8nAxy0SsnwwX6hyphenhyphenip1HNBVhg/s400/Work+FAR+from+done++1.png" title="'Fools Gold'" width="400" /></a></div>
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Twitter relax the rule over the number of characters you can send in a Direct Message (DM). No longer are you limited to 140 characters. I get that, its a good strategic move. Remember you can only DM people you follow and they have followed you back. People you are engaging with (or should be) so why not relax the message size and accelerate the relationship - allow more, rapport?<br />
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Day one, a new follower on Twitter. I go check them out, as I do, and I find things of interest, synergy and reasons to follow them back. Which I do. Tick, one more worthwhile connection, adopt smug mode and reward myself with a coffee, it's tough work... I've earned it.<br />
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On returning to my desk, caffeine levels slightly improved, there's a DM from my new connection. Get in there, see, SEE, knew I chose well, I was right, good call - here we go another Networking connection of value, to learn from, to help as I can, to grow with etc etc .<br />
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You can see where this is going, no doubt. It was such a disappointment. My first DM greater than 140 characters and it was 1021 characters of crude, direct sales pitch, <sigh>. Worse, it was selling me 'Done for you' outsourced Social Media services. A couple of things...<br />
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1. Someone hadn't read my profile.<br />
2. Someone was just grabbing followers = I'll pick one from - 'Block', 'Remove', 'Mute', 'Unfollow' <br />
3. Someone, maybe, doesn't understand Social Media?<br />
4. Nelson will get his eye back before I would let them near my business, let alone my social media.<br />
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My work is far from done, we train entrepreneurs and SME's how to use Social Media Effectively and Efficiently. Connections and relationships then if its right the sales funnel appears all on its own. <br />
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Long story short- Pitching on a DM to a new connection is a wrong as it gets, so last century - I wonder if they are on MySpace?<br />
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Love this quote "Its called Social For a Reason" (I first heard this from <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" href="https://twitter.com/childsdesign" style="background: rgb(245, 248, 250); color: #8899a6; font-family: Arial, sans-serif; font-size: 14px; line-height: 14px; text-decoration: none !important;">@<span class="u-linkComplex-target">childsdesign</span></a>).<br />
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<span style="color: #3d85c6;"><br /></span><span style="color: #3d85c6;">A new follower pitches you in their 1st DM Tweet - How NOT to do #Social #Media? <a href="https://twitter.com/intent/tweet?url=http%3A%2F%2Fmickholloway.blogspot.co.uk%2F2015%2F08%2Fpitching-new-follower-on-twitter-epic.html&text=A%20new%20Twitter%20Follower%20Pitches%20you%20in%20their%20first%20DM%20Tweet%20%2D%20How%20NOT%20to%20do%20%23Social%20%23Media%21&original_referer=&related=Mention&via=Mick_Holloway" style="color: #888888; text-decoration: none;" target="_blank">Click to Tweet</a> </span></h3>
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Is It Me? LOL - Of Course Not ;)<br />
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<span style="background-color: white; font-family: inherit; line-height: 24px;"><span style="background-color: white; line-height: 18.4799995422363px;">Mick</span></span><br />
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<span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;">Lets connect - </span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;">I am on LinkedIn here - </span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;"><span style="color: blue;"> </span></span><span style="font-family: inherit;"><span style="color: blue; text-decoration: none;"><a href="https://uk.linkedin.com/in/mickholloway" style="background-color: #f6f6f6; line-height: 17px; text-decoration: none;">https://uk.linkedin.com/in/mickholloway</a><span style="background-color: #f6f6f6; line-height: 17px;"><br /></span></span></span><span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;">I am on Facebook here -<span style="color: #666666;"> </span></span><a href="https://www.facebook.com/mick.holloway" style="background-color: white; font-family: inherit; line-height: 18.4799995422363px; text-decoration: none;"><span style="color: blue;">https://www.facebook.com/mick.holloway</span></a><a href="https://www.facebook.com/mick.holloway" style="background-color: white; color: #888888; font-family: inherit; line-height: 18.4799995422363px; text-decoration: none;"> </a><br />
<span style="background-color: white; font-family: inherit; line-height: 18.4799995422363px;">I am on Twitter here </span><span style="background-color: white; font-family: inherit; line-height: 24px;">- </span><span style="background-color: white; border: 0px; box-sizing: border-box; color: blue; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a></span><a href="https://www.24-7.so/" rel="nofollow" style="background-color: white; border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><span style="color: blue;">www.24-7.so</span></a></div>
Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com1tag:blogger.com,1999:blog-5155938513704680267.post-31642639239385767672015-08-05T18:20:00.004+01:002016-03-26T11:52:21.044+00:00Do you do One to One's?<div class="separator" style="clear: both; text-align: center;">
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Well? Do you? Do you have one to one meetings?</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSUQvLvD3IXnmqaNMK2zpvsP2KKZH6CaEi9BZ5cv1TEnIfkjHbAcqVV0oqUL3ehoQyOdYJtRpPhfWReOr5KgtpdCu9llsMk3zNHr7cM5D9ErRlFqxLyyEA_6hB7qhxbKrE0urnd_3mJT4/s1600/one+to+one+coffee+small.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="London" border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSUQvLvD3IXnmqaNMK2zpvsP2KKZH6CaEi9BZ5cv1TEnIfkjHbAcqVV0oqUL3ehoQyOdYJtRpPhfWReOr5KgtpdCu9llsMk3zNHr7cM5D9ErRlFqxLyyEA_6hB7qhxbKrE0urnd_3mJT4/s400/one+to+one+coffee+small.jpg" title="London" width="400" /></a></div>
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<span style="font-size: large;">Coffee is your friend</span> </div>
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As important as I believe Social Media is, and as important as it is to my customers, it is still one part of your marketing mix... So, social media is not the panacea, you still have to keep up other marketing activities - put another way, don't expect your LinkedIn connections to tweet you a purchase order. <br />
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So, no surprise that I am a HUGE advocate of meeting people one to one. I can honestly say I have never had a one to one that was a waste of time. I've had not so good ones, where the other person pitched me from 'hello' - I still learn't an awful lot - 1st time it happened I learn't how desperate the pitcher comes across for doing this and made a 'note to self' to never pitch. Second time, I started honing my skills, leading by example, gently swerving the other party away from pitching me towards a much more rewarding conversation about 'them' and their wants needs and desires.<br />
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<b>Strategic Tip</b> - I haven't met anyone that doesn't like talking about themselves or their business. <br />
<b><br />Practical Tip</b> - If you are being pitched, ask them why they started the business, its on topic and they won't spot the 'swerve', listen to the answer. Then continue asking what goals they have, listen to the answer. Then how is it going, what challenges they have and how are they going to achieve these goals... keep listening - because by now that "Carlos FanDango - Time limited, Just For You Mick, Bank Holiday Special Offer --- Not Everyone Is Getting", will have been long forgotten and replaced with a conversation from which you will learn so much more, start a meaningful dialogue / relationship and very likely reveal any opportunities. <br />
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The main reason my one to one's are so rewarding is the due diligence both parties can do before committing to meet. Thanks to marketing and social media, the information is out there, I can learn much about the other person before deciding to invest in a meeting. Before suggesting a meeting I can be confident they will agree (warm calling) - because I will understand what the benefits will be for both of us. Often I state openly up front the reasons why I would like to meet - set the agenda, quote the benefits. In case your wondering .. I do ok, 'most' people are happy to accept the invite and meet. <br />
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All that said, meeting new people is rarely a waste of time, taking a chance can be rewarding too - amazing even... Take yesterday, the inspiration for this blog. A friend of mine, on vacation in Turkey, had the briefest of conversations with a lady from the Netherlands ... I do mean brief, on a speed boat towing his kids around a bay on a para chute - as you do. This ladies work with young people and sports psychology <i><b>really</b></i> resonated with my friend and loose commitments were made to follow up when they returned from holiday. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt-ofST3zWgGNx1NhO3vmrr5_uhJge3FUT-aj_IH2vWIyQuPOe0vVWePdUBxg6OtI9flcihb2JBGYDR9KTpUnWs_w9UR0oLlypC4JfxtnT1ycUoyCvpdoNDZWDYPWxCl1qT3upIxVTaXE/s1600/London+Street.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt-ofST3zWgGNx1NhO3vmrr5_uhJge3FUT-aj_IH2vWIyQuPOe0vVWePdUBxg6OtI9flcihb2JBGYDR9KTpUnWs_w9UR0oLlypC4JfxtnT1ycUoyCvpdoNDZWDYPWxCl1qT3upIxVTaXE/s320/London+Street.jpeg" width="320" /></a></div>
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They did follow up, the Dutch lady was planning a trip to London with a colleague of hers, and a couple of weeks later I find myself in that there London having a coffee under the Gherkin, people watching waiting for our new Dutch acquaintances to arrive. Why was I there? My brief was just to listen, learn, understand and maybe look for opportunities. What the hey, its just a one to one, he's a good friend well justified to ask for of a few hours of my time, and he asked so nicely :D He also spent half the journey into London preparing excuses in case it was a waste of my time, bless. He need not have worried, I had researched this ladies work and I knew it was in the least going to be 'interesting'.<br />
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They arrived on time, we talked. It was relaxed, casual yet intense, we talked for 3 hours. The work these people are doing is astounding. Their training and teaching techniques were fabulous and the results they get equally impressive. Two and half hours in, I had quietly dropped out of the conversations - not because I was bored, disbelieving, cynical etc, I was away, long gone ... thinking FAST and HARD through what I had seen and heard.<br />
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I so wish you all could have been in that cafe witnessing the return on my investment in this one to one, I rapidly went from doing a sanity check on an idea, a 'favour' for an apologetic friend, to diving in head first to a new way to learn, to teach, to train. <br />
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My ROI was many fold. <br />
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1. I know 24-7's approach to teaching Social Media works, I have struggled with expressing why it works so very well. A MAJOR benefit of 24-7 membership and I still struggle to express the 'How'!<br />
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Until now I would refer to Herman Ebbinghaus's work, but now! Now, I have a new model to both express 24-7's philosophy AND encourage our members to achieve, to DO, "one powerpoint slide one sentence" - DONE. It fits on a business card! And hopefully, if my new friends are willing, a new model to help develop into new markets.<br />
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2. I learn't, lots, I am going to learn more about their work, and ways we can use it to improve 24-7's training methods.<br />
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3. The meeting went so well, I am convinced there are benefits, and even opportunities, for my friend for his own idea's, and I have told him so. He is also well placed with helping them with their aspirations.... Maybe 24-7 can help them too.<br />
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4. My one to one model survived another meeting - Opportunities, Shared Knowledge and Benefits everywhere - no one pitched anything, ever.<br />
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5. My connections grew by two. Highly capable and competent, driven, interesting world class people.<br />
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So, do you do one to one's? If not, tell me in the comments below, why not? Because, lorks-a-lordy are you missing out, on so many levels. Here's an offer, LOL - its not a pitch!! Lets have a one to one and we can talk more on why I think this way... If you decide it wasn't an hour well spent - I'll buy the coffees. If you are not in the UK! Lets do it online, I am available 24-7 :D<br />
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<b>Strategic Tip : </b>JDI.....<br />
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<span style="color: #3d85c6;">Do you have one to one's? Do you have enough one to one's? Can you have enough one to one's? <a href="https://twitter.com/intent/tweet?url=http%3A%2F%2Fmickholloway.blogspot.co.uk%2F2015%2F08%2Fdo-you-one-to-one.html&text=%22Do%20you%20have%20one%20to%20one%27s%3F%20Do%20you%20have%20enough%20one%20to%20one%27s%3F%20Can%20you%20have%20enough%20one%20to%20one%27s%3F%22&original_referer=&related=Mention&via=Mick_Holloway" target="_blank">Click to Tweet</a> </span></h3>
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Mick<br />
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Lets connect -<br />
I am on LinkedIn here - <span style="background-color: #f6f6f6; font-family: "arial" , sans-serif; line-height: 17px;"><a href="https://uk.linkedin.com/in/mickholloway">https://uk.linkedin.com/in/mickholloway</a></span><br />
I am on Facebook here - <a href="https://www.facebook.com/mick.holloway">https://www.facebook.com/mick.holloway</a><br />
I am on Twitter here <span style="font-family: "helvetica" , "arial" , sans-serif; line-height: 24px;">- </span><a href="https://twitter.com/Mick_Holloway" rel="nofollow" style="border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">@mick_holloway</a><br />
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-67666931639131670322015-08-03T15:01:00.000+01:002015-08-03T15:01:27.346+01:00LinkedIn Pulse - Part 2<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 22px; font-stretch: normal; font-weight: normal; margin: 0.75em 0px 0px; position: relative;">
Part 2 of my look at LinkedIn 'Pulse'.</h3>
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My last Blog - <a href="http://mickholloway.blogspot.co.uk/2015/07/should-you-have-your-finger-on-linkedin.html" target="_blank">Should you have your finger on the linkedIn 'Pulse' ?</a> discussed some of the benefits of using LinkedIn's Pulse. <span style="font-size: 13.1999998092651px; line-height: 1.4;">I ran a little experiment between posts on Blogger and Pulse. Not massively scientific, more a quick check...</span></div>
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Any way - here's my (modest) results after a couple of weeks :</div>
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A couple of observations: </div>
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- <span style="font-size: 13.1999998092651px; line-height: 1.4;">Not a great deal in it with regards to the number of views. </span></div>
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- The LinkedIn post did very well on Pulse, understandably.</div>
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- The pulse posts achieved far more engagement, likes and comments.</div>
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While there was not a great deal in it with regards to the number of views, I should point out that I re-purposed a few of these blogs, the original blogger post have been around for up to 12 months. </div>
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<span style="font-size: 13.1999998092651px; line-height: 18.4799995422363px;">To re-iterate a couple of the benefits...</span></div>
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1. I get to see who has liked and commented on my LinkedIn Pulse Posts, so following up is possible.<br />AND</div>
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2. LinkedIn will have delivered my post to interested people outside of my network. </div>
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All things considered, <span style="font-size: 13.1999998092651px; line-height: 1.4;">I think these are encouraging results and given the benefits, I will continue sharing content on LinkedIn's Pulse, especially blogs on 'linkedIn', as ever the key to making this all worthwhile is to follow up.</span></div>
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Mick</div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-75931319146019358302015-07-03T15:08:00.002+01:002016-03-26T11:54:20.876+00:00Should you have your finger on the LinkedIn 'Pulse' ?<br />
As you know I publish my blog using blogger - big reveal huh ;) Recently though I have been increasingly impressed with LinkedIn's ability to deliver appropriate news and blog posts via their 'Pulse' hosting platform. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfD-DPVs1L2NVqzR6vesDwrfO3Ziumd2oFDDNtQAjLYxrhyphenhyphenum466O-Lo0WpBuyectbFzKH_n7hlTl5shq3UoLAbjBXIcEEt1_MRd3ncgfKv4bzf5OMDKJZSFr_7pC3xmLhMr_1EJctSNc/s1600/finger+on+the+linkedin+pulse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Finger on the LinkedIn Pulse" border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfD-DPVs1L2NVqzR6vesDwrfO3Ziumd2oFDDNtQAjLYxrhyphenhyphenum466O-Lo0WpBuyectbFzKH_n7hlTl5shq3UoLAbjBXIcEEt1_MRd3ncgfKv4bzf5OMDKJZSFr_7pC3xmLhMr_1EJctSNc/s400/finger+on+the+linkedin+pulse.jpg" title="Finger on the LinkedIn Pulse" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a>The more complete your profile and the more active you are on LinkedIn, the more LinkedIn can learn about you, things you do, things you like, groups and people you engage with. LinkedIn have always been pretty good at analysing profiles (See how I resisted the temptation to say 'profiling profiles' - I have Ninja levels of self control), remember LinkedIn's roots were in recruitment - and they are still very good at matching profiles with vacancies. Some of that $9Bn IPO seems to have been invested in very smart algorithms for really understanding ... us.<br />
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So, at least for me, LinkedIn was delivering good material that I was interested in... Now, that's really attractive for someone like me, into the whole Inbound, Social Media, Organic Content led marketing. Not being the bluntest tool in the box, I figured I ought to check this out. If I could bank on LinkedIn delivering my blogs to interested readers, connections outside my network, what's not to like about that?<br />
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A quick review of the history and what Pulse is and is not...<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="LinkedIn Pulse Post" border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s320/linkedin+pulse+example.jpg" title="Mick's pulse posts" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>LinkedIn presenting 'on topic' articles</i></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbnaMn-_jUPrsqSgc_jy6uW1OKY8E3sNpNLhPYC5RjuW9cdZdqEZej9lXrhlsyDhy2X8D0EzCQ3W6ZHsPJjQMZIQVnB4ViTueFypX8nzl-UsAQTc_TrGxG270u0IlRFCHXeOzqcuKBKFs/s1600/linkedin+pulse+example.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>Pulse was an iOS news feed app, a business in its own right, in 2013 LinkedIn acquired the business for $90m initially integrating with the LinkedIn platform and allowing an elite few 'influencers' to host blogs on the platform. In early 2014 access was rolled out to all English speaking users.<br />
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A blog hosting platform, a social platform and a news feed in one, should be epic, shouldn't it? Simply and easily you can publish your blog and LinkedIn will notify your network THEN LinkedIn distributes you work wider afield to appropriately interested parties outside your network, simply extending your reach for you. If Carlesburg hosted blogs... !!<br />
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Layout and formatting is limited, but intuitive, its like one big text box. And your blog can include pictures, video and hyper links back too... wherever you wish. And here we come across the first downside of Pulse as a blogging solution - these hyperlinks back to your web site don't bring any 'Google Link Juice', or Page Rank benefits. LinkedIn label these so the search engine bots ignore them (if you want to get techy - read up on 'no follow links'). <br />
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Moreover, there's no scope for peripheral messages, up sells, links, calls to action, branding etc etc that you can have on your own blog page. LinkedIn own that real estate, and like Youtube, your post will be followed immediately by someone elses, and you have no control over that either.<br />
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So why host on LinkedIn Pulse, there's limited branding and marketing, up sell or cross selling opportunities, no link juice benefits? Is it enough to drive traffic where you wish to send it, and the extended reach LinkedIn offers by delivering your post to interested recipients? It all depends on what you are looking to achieve, peripheral marketing and link juice may not matter to you - if you are looking to raise your profile with an extended network for instance.<br />
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This extended reach really resonated with me - I sensed LinkedIn would be good and able to 'aim' well on my behalf, after all I liked the material Pulse delivered to me, and I wasn't following those authors! Question was then - would my posting on Pulse result in more engagement?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-2NX4t8DCdYCvzPinP2Dp3l2u_0qb8PCFOqBGHYjD2NQegbl_Y0pVmumu7gNbtPk8HlN7JWfXZ6UFRx3GznFst80sJXZoXPlbP3YrDn47squDu2YQRGhucvfmvc92mZYdNW0-t8yI2Ro/s1600/micks+pulse+blog+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mick's LinkedIn Pulse Posts" border="0" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-2NX4t8DCdYCvzPinP2Dp3l2u_0qb8PCFOqBGHYjD2NQegbl_Y0pVmumu7gNbtPk8HlN7JWfXZ6UFRx3GznFst80sJXZoXPlbP3YrDn47squDu2YQRGhucvfmvc92mZYdNW0-t8yI2Ro/s320/micks+pulse+blog+pic.jpg" title="Mick's LinkedIn Pulse Posts" width="320" /></a></div>
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I had to know, so I started using Pulse... I'll let you know how it went in part two of this blog... I have always wanted to end on this line ...<br />
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To be Continued...<br />
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(Bucket list -=1)<br />
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Mick</div>
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<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com2tag:blogger.com,1999:blog-5155938513704680267.post-56278018360696476362015-06-26T17:06:00.000+01:002016-03-26T11:55:38.931+00:00Don't think your profile photo matters ?<br />
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<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: x-large; line-height: 17px; white-space: pre-line;">Don't think your LinkedIn profile photo matters ?</span><span style="font-size: large; line-height: 17px; white-space: pre-line;"> </span><span style="font-size: 13px; line-height: 17px; white-space: pre-line;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXYUP-6TgJfY8fnCj3AUp_XWTxqq7rfU33L4-XH5Hq_-lgajNwZsaSruiZWmcYWBQmuqHYbOtj18YG6T_E7dUD_JWGSkj5JoJ-SNUkwCllpnIX2Djf0g7ONhInZj_i_Ea-0MrH7RwLObE/s1600/Jeff+Weiner+Profile+shot+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Example LinkedIn Profile Photo" border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXYUP-6TgJfY8fnCj3AUp_XWTxqq7rfU33L4-XH5Hq_-lgajNwZsaSruiZWmcYWBQmuqHYbOtj18YG6T_E7dUD_JWGSkj5JoJ-SNUkwCllpnIX2Djf0g7ONhInZj_i_Ea-0MrH7RwLObE/s400/Jeff+Weiner+Profile+shot+2.jpg" title="Example LinkedIn Profile Picture" width="400" /></a></div>
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;"> </span></span> </span><br />
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;">At our 24-7 Social Media Training and Networking events, </span></span><span style="color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;">we always review someone's LinkedIn profile. Its not </span><span style="color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;">a dire experience... honest, everyone starts all anxious, then really love the feedback, which </span><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;"> </span></span></span><br />
<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;">incidentally </span><span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;">is always constructive) its great to hear what our experts think, but better to hear what your colleagues and peers think.
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<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;">Today at our 24-7 Newport Pagnell UK group we spent 10 minutes 'just' discussing someone's profile photo. Here's the thing, firstly no one made the group focus on the photo, it just happened that way, all of a sudden we realised we had been discussing this photo for 10 minutes. Secondly, it was actually quite a good picture, the observations, comments and discussions were fabulous.</span></span></span><br />
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<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , sans-serif;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;">So if you think no one bothers that much about your profile photo, think again.
The way I see it you have a few choices here - </span></span></span><br />
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<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;"><b>The Professional Head and Shoulders shot</b>, a good investment. Photographers know how the laws of physics apply to light, and the engineering limitations of a camera, they understand composition and they have an eye for detail. You will be well lit, composed, your eye's will be open, the background will not distract, there will be no light reflecting in your glasses, no photobombing - you'll look GOOOOD.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_S79Z-gK3Dd6NWWdkmRW-fjjnIciYEHWBwwsEwQzIpJbBs9rKJEnFw-EtTHH8Vo8tukcoZz0QuetqPQa6GSuJdMUzFBWk5mhkGDkzx6jUNFroWJsXA-aB7QeZ7o_yeJsUEqDzSOOEKyg/s1600/Selfie+Profile+shot+2.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_S79Z-gK3Dd6NWWdkmRW-fjjnIciYEHWBwwsEwQzIpJbBs9rKJEnFw-EtTHH8Vo8tukcoZz0QuetqPQa6GSuJdMUzFBWk5mhkGDkzx6jUNFroWJsXA-aB7QeZ7o_yeJsUEqDzSOOEKyg/s400/Selfie+Profile+shot+2.jpg" title="Your LinkedIn Profile Photo isn't the place for a Selfie" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Your LinkedIn Profile is no place for a Selfie</td></tr>
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<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;"><b>DIY with a smart Phone</b>. The quality of the smart phone camera's is just fine, so this is an OK solution, just think a while about the composition, look for well lit places, simple background - the background will likely be in focus, 10p bet you won't be considering focus, white balance and depth of field. And get someone else to hold the camera - please, I'm not up for debating this one, ok? This isn't the time for a selfie!! </span><br />
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<span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;"><br /></span><span style="background-color: white; color: #333333; font-family: "arial" , sans-serif; font-size: 13px; line-height: 17px; white-space: pre-line;"><b>Use a Holiday Pic</b>. OK - where to start... Actually I am writing this at 16:00 on a Friday afternoon and we are too close to the weekend to phaffff about. Could you use a Holiday Pic - No. Move along now, there's no more to see here ;)</span><br />
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<span style="color: #333333; font-family: "arial" , sans-serif;"><span style="background-color: white;"><b style="font-size: 13px; line-height: 17px; white-space: pre-line;">No Photo</b><span style="font-size: 13px; line-height: 17px; white-space: pre-line;"> - LinkedIn claim search results with photo's are 7 times more likely to be clicked on than those with no photo. Not sure I need say more do I? I do !! OK, well how about this, if you don't provide a photo, linkedIn will use a silhouette, a bland grey (and I have read its a male) silhouette, not at all subtle ... think sore thumbs and standing out like. Don't shout at LinkedIn - its your profile - get a picture ... and anyway - if you don't post a photo on your Twitter profile they use an EGG ! Think on how that works as a first Impression!</span></span></span><br />
<span style="color: #333333; font-family: "arial" , sans-serif;"><span style="background-color: white;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;"><br /></span></span></span>
<span style="color: #333333; font-family: "arial" , sans-serif;"><span style="background-color: white;"><span style="font-size: 13px; line-height: 17px; white-space: pre-line;"> Need I say more? I DO!! OK... Whats the message you are giving out if you cannot even bother to post a photo? Most mobile phones have HD camera's, if yours doesn't or you don't have a mobile or tablet, at your next networking event (we all network don't we? ... NO! - Well go see www.24-7.so) just ask the person next to you, stand in front of a plain wall, smile and think of that breakfast, it will soon be over and you won't feel a thing. </span>
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So, if you haven't already, go get yourself a photo for your profiles - just gimme 10 minutes to post my old Panasonic DMZ DZ-10 camera on Ebay, great for LinkedIn Profiles, I'll send y'all the link... </span></span></span><br />
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-52400673853148462102015-06-02T10:29:00.001+01:002016-03-26T11:56:45.094+00:00Is Twitter's Periscope Livestreaming app a business tool? Why not !<h2>
<span style="font-size: x-large;">Periscope, for business? Why not !</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij4xYXIiQdztGejXuiAnrkCtGkcgEPOYr7sMunIkjX1Bykfc1ii3sD-2Tj_-OwDGPF6TUs53uKYuXJgzJyZgYSb9uaAQ5OEr4qlj0rbWyt2GV2yG23p7x4_yDemK_yZPjOIGOnf5tfqZc/s1600/Periscope+graphic.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Mick's Twittter Account - https://twitter.com/Mick_Holloway" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij4xYXIiQdztGejXuiAnrkCtGkcgEPOYr7sMunIkjX1Bykfc1ii3sD-2Tj_-OwDGPF6TUs53uKYuXJgzJyZgYSb9uaAQ5OEr4qlj0rbWyt2GV2yG23p7x4_yDemK_yZPjOIGOnf5tfqZc/s320/Periscope+graphic.jpg" title="Mick's Twittter Account - https://twitter.com/Mick_Holloway" width="307" /></a>At the time of writing Periscope was the latest tool to hit the Social Media Streets. Only a month old and already its 'livecasting' abilities are being applied to a fabulous range of innovative - as well as strange, funny and... copyright infringing uses. <br />
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So what opportunities have the entrepreneurs seen? Here's some idea's that have presented themselves through observation and experimentation.<br />
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1. Product Launches. The BIG boys cracked this ages ago, Apple launch events have cult like following, as do Google I/O, 007... Now we can get involved, ok we won't have the audiences, but we can create some noise and more importantly some fresh content.<br />
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2. Promotions. Got a deal, got some news... maybe a call to action as part of your product launch? Brands are already livecasting ... well anything and everything, Adidas Sports wear used Periscope to livecast Footballer James Rodriguez signing a contract with them, Hilton Hotels livecast concerts from their venues.<br />
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3. Blogging, or Vlogging as they call it. An obvious use for Periscope, easy, quick and real time - so arguably more real / authentic. Periscope settings let you save the video to your iPhone or Android device. Motivated to share something, click, point, speak, couldn't be easier... You're warming to this now aren't you ;)<br />
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4. Exclusive content. Your top tips, inside info or special events, encourage engagement and reward viewers with special or exclusive content. West Ham Utd Football club live stream behind the scenes events including Man of the Match awards and presentations. <br />
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5. Tutorials, training or demonstrations. Live, real time, anytime any place. The relaxed casual tone can work very well.<br />
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6. Q & A. Maybe for the bravest of you, but realtime Q&A sessions are very effective. Viewers questions scroll up the screen so there's no hiding place everyone see's the questions - even the awkward ones.<br />
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7. Live events. Share that high tech hot topic seminar...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTxf5vbDcQ48sX4iW2qj2It1liRWrqGdwbcIrjmbON6BF6N7nCCLeNhXG44zWQS2Je6VMlKxXc5h3LsfCtXrMNOwKHYfBAa_Y7sGUbXxjMDUirO52ttzhOACAqAb2IBnYp0J7JCnCJs2Y/s1600/periscope+screen+shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Twitter Periscope Example" border="0" height="294" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTxf5vbDcQ48sX4iW2qj2It1liRWrqGdwbcIrjmbON6BF6N7nCCLeNhXG44zWQS2Je6VMlKxXc5h3LsfCtXrMNOwKHYfBAa_Y7sGUbXxjMDUirO52ttzhOACAqAb2IBnYp0J7JCnCJs2Y/s640/periscope+screen+shot.jpg" title="Twitter Periscope Example" width="640" /></a></div>
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So, having watched a few Priscope Livecasts .... I have some advice... some top tips, from a viewers perspective ...<br />
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1. Use a tripod. . . unless its clearly an action shot ... Please .. no wobbly hand held streams.<br />
2. Make sure you're connected with WiFi or 4G... Please nnnnnnoo freeeeeeeze framessssssss<br />
3. Frame to maximise the top 1/3rd of the screen. Viewer comments obscure the bottom 2/3rds<br />
4. Make the title work, attractive and with a call to action. Its all users see until they click through.<br />
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Finally, remember, Periscope is a world wide platform. While you can broadcast to a private, select audience, and you can block individuals in real time, if your going public - the age old catch phrase applies ..."What happens on Periscope... Stays... Public - World Wide".<br />
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Have I mentioned our "Periscope for Estate Agents" training course yet ;)Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-39999233996894333482015-03-06T01:35:00.000+00:002016-03-26T11:57:33.243+00:00Has Social Media taken Marketeers on a 360 degree journey?<h1 class="article-title" style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: Helvetica, Arial, sans-serif; font-size: 36px; font-stretch: inherit; font-weight: normal; line-height: 40px; margin: 0px; padding: 0px 0px 10px; position: relative; text-align: center; vertical-align: baseline;">
Has Social Media taken Marketeers on a 360 degree journey?</h1>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpp7AI1rdMCa4YbKNRl5LsCZ5wZ8a-XVpuaQ0HOitnCyrqdSS4erPKyFBNxr7uRA07uuXYRKfoanqT1nMAdtXMI8UeQmIadro7gwNmDcWPHOwmQYymsQDM7Hcz1y8SIyQHYmTNPHddYSo/s1600/back+to+basics.png" imageanchor="1" style="clear: right; float: right; line-height: 19.3199996948242px; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpp7AI1rdMCa4YbKNRl5LsCZ5wZ8a-XVpuaQ0HOitnCyrqdSS4erPKyFBNxr7uRA07uuXYRKfoanqT1nMAdtXMI8UeQmIadro7gwNmDcWPHOwmQYymsQDM7Hcz1y8SIyQHYmTNPHddYSo/s1600/back+to+basics.png" width="320" /></a><span style="line-height: 19.3199996948242px;"><span style="font-family: "trebuchet ms" , sans-serif;">Recently I am reading more articles about how search engines are getting better, smarter and delivering increasingly relevant results. I have been reading articles like this for 15 years (that's pretty much when Google came onto my radar), lately these articles have made for more exciting reading with the emergence of automated Image Recognition, BIG DATA (see what I did there with the font) and new techniques for fast searches of these huge amounts of data.</span></span><span style="line-height: 19.3199996948242px;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /><br />Big Data in a nut shell - the Social Media giants and the Search Engine major players have been collecting data about us, lots of data. Data from ... everywhere. The usual suspects are </span></span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">browsers and web sites, but they are also getting data from our spending, </span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">credit cards, loyalty cards, mobile devices, our cars, our phones, tv's - even our central heating thermostats (google own Nest) soon our fridge will re-order eggs from Ocado (or Tesco's, Asda etc) arrange a convenient delivery date and time and post a note in our diary -</span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;"> </span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">because it can.</span></div>
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<span style="color: #141823; font-family: "trebuchet ms" , sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;">But its not just the Big Data that I am reading about - what triggered the thoughts in this blog was an article discussing the Automated Image Recognition technology being developed allowing the search engines to extract contextual information from still photographs and video. So now a photograph can be automatically analysed to determine its actual context / content regardless of how we label it - if its a picture of a cat, its a picture of a cat. </span></span><br />
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<span style="color: #141823; font-family: "trebuchet ms" , sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;">Basically, the decision on what is relevant content for an audience is now squarely with the Search Engines and Social platforms, no matter what key words you use, now they decide - queue an algorithm update from Google.</span></span></div>
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<span style="line-height: 19.3199996948242px;"><span style="font-family: "trebuchet ms" , sans-serif;">Bringing this all together, 'they' have huge amounts of data on us, combined with clever, fast, pattern matching search algorithms = extremely accurate search results, based on what we are interested in matched to what the <b>content </b>is <i>actually</i> about. Organic results from Organic searches on honest Organic data.</span></span></div>
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<span style="line-height: 19.3199996948242px;"><span style="font-family: "trebuchet ms" , sans-serif;">So our social proof is going to be </span></span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">increasingly important as only interesting content will be delivered to interested people. Its not just the search engines that are doing this - the Social Media platforms like Facebook are filtering who see's our posts. I have blogged on how Facebook are doing this, you can find that article <a href="http://mickholloway.blogspot.co.uk/2015/01/you-think-facebook-are-bullying-us-by.html" target="_blank">HERE</a>. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMKJQcpQSD4SJfwd8xMFRQBbugIC3O4siPpRE7PdozyROelbqLv7V394GszqqnLQeU8nt4pZSSra4jpglxRdNkG4pxwlcMSK3SRxt-vgdAc6dqAHdxIpNZYwiECljN9y5b5ZJOQHgcD1s/s1600/SM+not+just+posting+on+Walls.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Social Media "More than just posting on walls"" border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMKJQcpQSD4SJfwd8xMFRQBbugIC3O4siPpRE7PdozyROelbqLv7V394GszqqnLQeU8nt4pZSSra4jpglxRdNkG4pxwlcMSK3SRxt-vgdAc6dqAHdxIpNZYwiECljN9y5b5ZJOQHgcD1s/s1600/SM+not+just+posting+on+Walls.png" title="Social Media "More than just posting on walls"" width="640" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">So, there's where I come to my idea that Marketeers have gone on a 360 degree journey. The art of K</span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 19.3199996948242px;">eywords, SEO, meta tags, the 'art' of optimising web sites, blogs and content to convince search engines to rank your material higher is increasingly being trumped by the simple actual relevance of the content to the target audience. And now that relevance includes search engines and platforms interpreting the meanings in a picture or video for themselves.<br /><br /><br />Welcome back traditional marketing skills of understanding a target audience, creating and sourcing appropriate content and placing this where it will get seen. That its now online is academic, the web is completely transparent.<br /><br /><br />Any one want to buy a Crystal Ball, one careful owner? </span></div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-50384111390652082032015-01-26T22:06:00.000+00:002016-03-26T11:58:19.909+00:00Are Facebook bullying us by restricting our post reach?<div style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px; margin-bottom: 6px;">
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You think Facebook are bullying us by restricting our post reach?</h1>
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<span style="line-height: 19.3199996948242px;"><br /><span style="font-family: "trebuchet ms" , sans-serif;">When presenting on the subject of Facebook for business, I am often asked about Facebook's strategy for throttling back the number of people that will see your post, the reach, its now down to a few % of your followers.</span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Many think this is Facebook bullying us into paying for adverts or to boost our posts. While <span style="line-height: 19.3199996948242px;">I agree that it does seem like facebook have moved the goal posts and are then </span><span style="line-height: 19.3199996948242px;">monetizing their position - particularly when </span><span style="line-height: 19.3199996948242px;">many have been investing a lot of time, effort and money in growing their followers.</span><span style="line-height: 19.3199996948242px;"> </span></span></div>
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<a href="https://www.facebook.com/247Networking" target="_blank"><span style="font-family: "trebuchet ms" , sans-serif;"><img alt="FaceBook Company Page Header" border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAl7ENyswXX_0bT8BcKfiQ40DxmQNFs2F7pbRngyHl4pvRl5LRYhSmeanWiLtdJtcRWqFdESwFlR0moobWhAmDNmIxKsHQsdE_cgYMQeB9EZe0FpWqwsWgLglX9DoXklGYBbztyRW7fLc/s1600/24-7+Facebook+Company+Page.jpg" title="FaceBook Page Header" width="400" /></span></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="line-height: 19.3199996948242px;">But, apologies to those that like too bash Facebook, </span><span style="line-height: 19.3199996948242px;">this isn't what is going on here - Facebook are merely giving 'their' customers what they want, a good experience. Which is a timeline of content they are interested in. And they are right, Social Media </span><span style="line-height: 19.3199996948242px;">is, and should be, all about focused, interesting, organic content and an engaged audience.</span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #141823; font-size: 14px; line-height: 19.3199996948242px;"><br />I admit to being </span><span style="color: #141823;"><span style="font-size: 14px; line-height: 19.3199996948242px;">disappointed that Facebook seem so ready to</span></span><span class="text_exposed_show" style="color: #141823; display: inline; font-size: 14px; line-height: 19.3199996948242px;"> compromise this insightful strategy - in that you can pay for an advert or boost the reach of your Post... </span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The thing is, this is how Social Media is going (tribe led) and all the platforms and tools are at it - so don't think you can swerve this and bungee off to carlos-fandango-NET or google+.</span><br />
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<span style="line-height: 19.3199996948242px;">If you want to read more here's a good article on how, more importantly WHY, Facebook are managing what posts people see. The Guardian </span><a href="http://bit.ly/1uQOSIE" rel="nofollow" style="color: #3b5998; cursor: pointer; line-height: 19.3199996948242px; text-decoration: none;" target="_blank">http://bit.ly/1uQOSIE</a></span></div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-66156086730152301732014-12-23T13:14:00.005+00:002014-12-23T14:49:21.947+00:00Are Christmas Cards - Ghosts of Christmas Past ?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiYVW-CK8UDBr-SvWDeSoTiW_WA-WTpLo6vfoe0Wls_eaAs8mImAhVeZZFNX0UygSvYAMuiXCVgiaSQ4YixNM5LR2ak91R5P3L4-8lS7dGA6GXaPJJC98db8aH5Tp7wLuCB0eaJHE2bVo/s1600/cards+ghost+of+xma+past.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiYVW-CK8UDBr-SvWDeSoTiW_WA-WTpLo6vfoe0Wls_eaAs8mImAhVeZZFNX0UygSvYAMuiXCVgiaSQ4YixNM5LR2ak91R5P3L4-8lS7dGA6GXaPJJC98db8aH5Tp7wLuCB0eaJHE2bVo/s1600/cards+ghost+of+xma+past.png" height="297" width="320" /></a></div>
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I read a recent head line suggesting Christmas Cards, your proper paper/card ones, are 'Greetings Cards' Ghosts of Christmas Past, and the email / landing page / PDF / animations etc are taking us all digital...<br />
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Interesting hypothesis. Begs some other questions, do people under 30 send cards, or have they outsourced this to Facebook or compressed Christmas greetings into 140 characters and a bunch of followers?<br />
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Having a technical bias I got to thinking where's this going? Indeed, what would the 'Greetings Card' Ghosts of Christmas future look like?<br />
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Tooled up with me Galaxy tab, Google, mince pies and a neighbours home made 'Mulled Port', off I went. <br />
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As an aside - a quick word on this 'Mulled Port'. DON'T! I know, I know - it's not big and its not clever, and I should have know better, etc etc, but its Christmas my shields were down, and he was SO sure this batch wasn't toxic... what could I say.<br />
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Anyway - off I went. Did you know 20% of all searches on Google are unique! You think that's impressive... quite soon ALL of mine were unique, typo's, fat thumb syndrome and Mulled Port Chuckles really nail it to Google.<br />
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By the way, is Port a hallucinogen? Because it wasn't long before I was seeing 'Greetings Card' Ghosts of Christmas Future everywhere. But, remember, I am a techy, and I tell you, I have seen the future!! <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPy8xbEY_ReEummEO_-AGFgnXvurn4nzvOn7FoxBBltYa0MY2S32AqnKWuSlLJHHV5vIpUMx-2ZeWw0pWuz0wbjDj_WOAZ__XmxN9bdicmnpHBDD1qIM1xdjzUH7vZzxtmeAH2P9rprg/s1600/Magic+3d.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPy8xbEY_ReEummEO_-AGFgnXvurn4nzvOn7FoxBBltYa0MY2S32AqnKWuSlLJHHV5vIpUMx-2ZeWw0pWuz0wbjDj_WOAZ__XmxN9bdicmnpHBDD1qIM1xdjzUH7vZzxtmeAH2P9rprg/s1600/Magic+3d.gif" height="100" width="200" /></a></div>
Its .... '3D' / Hollogram cards, that's where its at, trust Michael. <br />
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Don't believe me? Well - check this bad boy out I brought this classic Santa comedy routine back from the future, if you're reading this blog on old an '2D' medium, trust me this is HILARIOUS, and remember you saw it here first !<br />
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I got quite carried away with all this - I was going all in with this one, even had a brand name all ready to go. <span style="color: red;"><b>iHollo.way </b></span>How cool is that ! Has a certain subliminal message an inevitably successful future acquisition perhaps?<br />
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Anyway - like many a good idea, turns out I wasn't first to pick this one up. Aha - you thought this was rambling nonsense. iHollo and Future communications with 3D / Hologram technology, well - seems I have been beaten to it I am afraid.<br />
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Don't believe me? Well I wonder who else had the idea.... go on, Google 'iHollo.way' or Click <a href="https://code.google.com/p/ihollo/" target="_blank">HERE</a><br />
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Ho hum, back to the day job ... want help with these <a href="http://www.24-7.so/" target="_blank">Twitter Christmas Greetings</a> ? :D<br />
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Here's wishing you a merry Christmas and I hope you have a fabulous time and if you like Port, maybe get to drink some of what I have been drinking ;)<br />
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MickMick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com1tag:blogger.com,1999:blog-5155938513704680267.post-85086232040914058562014-10-22T16:30:00.001+01:002015-03-05T15:02:03.789+00:00What's LinkedIn's Connection Strategy ?Back in July 2014 I posted a blog on how I reviewed and modified my LinkedIn Connection strategy. There's a link to that blog <a href="http://mickholloway.blogspot.co.uk/2014/07/whats-you-linkedin-connection-strategy.html" target="_blank">HERE</a><br />
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Basically when I started out on LinkedIn I was looking to grow my network and I was very relaxed and not at all selective, 'promiscuous' as I put it in my blog. And like all strategies, that strategy was regularly reviewed and once I had a large enough network I changed and currently my connection strategy is far more selective.<br />
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Well, I am not alone in reviewing my connection strategy, as LinkedIn have done the same ... Imagine my delight, where I lead, LinkedIn follows. I know, in my dreams I should be so influential, but hey - its my blog, the sky can be any colour I like ;)<br />
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So what have LinkedIn done? As far as I can tell, as at the time of writing I can't find any announcements, LinkedIn have radically changed their policy on who you can send invitations to connect too. Before, when you wanted to invite someone else on LinkedIn to connect with you a pop up box would appear and you had to give LinkedIn evidence for how you may know the target... choose from ...<br />
We worked together<br />
We studied together<br />
We share a group<br />
Were friends in the real world and here is their email address..... etc<br />
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Well, that barrier / gate keeper to sending invitation to connect has gone away. Now you can connect with anyone... You do not need any prior association at all. That's people that you are 2nd or 3rd degree connections with, and people entirely outside you network.<br />
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Now when you visit a profile there's a blue button "Connect" - hit that button and a default invitation has been sent. You can customise these invitations, its not obvious how - next to the connect button there's a 'Send Mick Inmail' button and next to that a drop down menu with an option to send a customised invitation.<br />
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So - LinkedIn gets all promiscuous and is letting us all connect, at least for now :D <br />
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<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com1tag:blogger.com,1999:blog-5155938513704680267.post-54790061615721988812014-07-07T12:03:00.001+01:002014-07-07T13:05:21.841+01:00What's your LinkedIn Connection strategy ?It's a lovely sunny Monday morning, I love my job and have an exciting week ahead. I have my coffee and my diary tells me its time for tending to my social media .... for me that's fun not ever a chore... <br />
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All in all i'm in a good place for early on a Monday morning, you just know some some rotter is going to come along and ruin it all for me ... so did they ? No, that would be to cliche' for me. <br />
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But I did get inspired to create this blog. I was in LinkedIn mode, 11 invitations to connect came in over the weekend, which was nice. But then, not one had included an introduction of any sort, and not one had visited my profile before sending the invite. <sigh> <br />
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But I am a player, in the networking / LinkedIn sense !! I understand were all on LinkedIn to network, so I persist and check out all the profiles and where there was some synergy, interest or value I quietly accepted. Which is in keeping with my 'current' connection strategy, in the early days I was extremely promiscuous, in the networking / LinkedIn sense (stop making up your own punch lines!!) and I would connect with anyone and everyone. I was keen to grow my network, fair enough. <br />
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But strategies need to be reviewed and 18 months ago I decided my network was vast enough so I became selective over who I connect with and always check out profiles of invites I receive. Also, I always visit someone's profile to decide if I wish to invite them to connect with me. And always, ALWAYS send a custom invitation - if they are worthy of connecting with they are worthy of my time and attention and ... its professional and ooh getting radical... its polite! <br />
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One of the reasons for the change in strategy from 'connecting to anything with a pulse' to being selective was to help LinkedIn understand more about ... 'me' so LinkedIn can profile me better. Which will help them more accurately filter 'Pulse' news, blogs (now linkedIn is a publishing platform), suggest companies to follow, groups to join and suggest people I may wish to connect with. LinkedIn have invested millions in search and selection software that 'profiles' you so they can connect you with other LinkedIn members, groups, posts, news and now blogs. I will be blogging on the whole 'Big Data' scene shortly. Remembering LinkedIn started as a recruitment platform, so they have been good at vacancy / candidate matching for some time, and no doubt are continuing to apply this software to match vacancies with candidates ($'s)<br />
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And its working. I get presented with excellent, relevant content, and some well aimed introductions to other members too.<br />
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So what's your Connection Strategy, is it working for you, and when was the last time you reviewed it?Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-75321871889415377882013-10-29T09:40:00.000+00:002013-10-29T09:40:22.252+00:00Me - a 'Fearless' Keynote Speaker ! How did that happen ?<div class="MsoNormal">
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<tr><td class="tr-caption" style="text-align: center;">"Unaccustomed as I am ..."</td></tr>
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This time last week I was looking forward to giving my first
presentation as a Keynote speaker. I was
nice and early, all set up … even the projector linked to the PC (phew) and I
was catching up on some emails and Social Media while I waited for the audience
to gather … </div>
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An Oasis of calm.</div>
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That I was ‘looking forward’ to the presentation, ‘genuinely’
looking forward to addressing a room full of people, all strangers of unknown mixed
abilities, some who would be cynical – hostile even – regarding my message,
that I was looking forward to this is a staggering indicator of the journey I
have been on over the last couple of years.</div>
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I have always been a techy, and my presentation - on how to
make the most out of that LinkedIn account you opened but have done nothing
much with – is a subject I know well, and my technical knowledge allows me to
talk on Technical, Social Media, WEB, Cloud or IT matters very wide of the core
subject being discussed. And in the Engineering and Technical sales/marketing
phases of my career I was at ease presenting complex technical matters to both
technical and non technical audiences.</div>
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What was so different here then? I guess you can see it
coming … it was the public speaking, not so long ago I was FIRMLY in the “Fear
Public Speaking more than Death” camp.</div>
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Driving to the venue I confess to wondering why I was so
calm and whether I would be OK when the time came. But those thoughts didn’t take hold, I didn’t
allow them too – some simple NLP stuff I picked up on this journey.</div>
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It dawned on me that personal development comes in many
guises, reading, mentoring, coaching and training for sure, but also in my case
it was the ‘doing’ that has helped. While
this was my first key note speech, over recent years I had presented many tutorials
and training courses on Social Media and Business Development – and I guess all
that practice gave me confidence.<br />
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So – my blog message – to all those I have trained, mentored or coached – the
most important thing and the new closing message for all my training… “Now go do
it”. </div>
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Well – Whatever next ? As I find myself saying more and more…<o:p></o:p></div>
Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com4tag:blogger.com,1999:blog-5155938513704680267.post-79703746124873902852013-04-06T09:59:00.002+01:002013-04-21T15:11:21.723+01:00Showing your geographic contact details.... ?I manage a number of <a href="https://plus.google.com/u/0/communities/113043454794583079159" target="_blank">Social Media Groups</a> and Communities. They are pretty dynamic groups with some excellent contributors and proactive members .... so you would think they take some managing? Not at all, we have very few rules (no spam or blatant sales, keep it legal) and I rarely have to remove any content. Of course I am regularly engaging with the groups - but then I would do wouldn't I? So I don't see that as managerial overhead.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0bu3e5myAfKw08yjHCIbhP1p5WQQqmiY4yi1f29m9mv18OQrdCYKhUFI8ybLj3mShLuhnAx6Y5-xRw-6NnhNFUDd7wkrSddV80yFEfhxj8Td5_QUTkcjtGUQwQ5ExkHGL_bMdbXn80MU/s1600/road+signs+communications.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0bu3e5myAfKw08yjHCIbhP1p5WQQqmiY4yi1f29m9mv18OQrdCYKhUFI8ybLj3mShLuhnAx6Y5-xRw-6NnhNFUDd7wkrSddV80yFEfhxj8Td5_QUTkcjtGUQwQ5ExkHGL_bMdbXn80MU/s320/road+signs+communications.jpg" width="320" /></a>One thing I do do, I get to know every one that applies to join. Doesn't take long, by definition they usually have various Social Media Profiles, so its a few clicks, a few minutes and I am up to speed. And... BONUS - I grow my Network. <br />
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TIMEOUT to cartwheel for an observation, of course the points made above should encourage you to do more with groups, and consider administering your own group ?<br />
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Back on piste... Reviewing a recent applicant, and I found myself trying to find where they were from, geographically. I easily found an email and mobile number, and could connect socially with a click... So they weren't 'Networking by Stealth' - which if you have been to any of my training courses or meetings you will know ... Doesn't work ;)<br />
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However there was no mention 'anywhere' of where they were geographically based. And I found myself looking hard, checking Profiles, Blog posts, Group discussions, Tweets, I even checked their web site - I would have looked in the Yellow Pages if I had a copy ;) And it was quite clearly a conscious and well managed decision not to reveal where they were based. <br />
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It was an entirely understandable position to take as this was an online 'virtual services' business, however I still found myself disappointed and a little curios [I flirted with saying '<i>suspicious</i>' there] as to where they are based and why not let us know...<br />
<br />
So, am I alone... what do you think ? Is it preferable to clearly state where you are geographically based, or doesn't it matter?<br />
<br />
I feel a Poll coming on ;)<br />
<br />
Mick<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com2Stevenage, Hertfordshire, UK51.903761 -0.1966119999999591551.8253835 -0.35797349999995914 51.982138500000005 -0.035250499999959162tag:blogger.com,1999:blog-5155938513704680267.post-72564423304138295132013-03-15T22:02:00.000+00:002013-04-21T15:13:11.270+01:00Does Social Media take too long? - A Guest Blog from Jon Baker<!--[if gte mso 9]><xml>
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<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Does Social Media take too long?</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">Jon Baker of <a href="http://venture-now.com/">venture-Now</a> (see below) has written this
guest blog for 24/7.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">I've always been told, but now I’ve
actually discovered that I get most benefit from Social Media when I engage in
discussions, in a structured manner.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">Underlying this is a need to have clear
objectives, linked to your strategy. This article is about my daily one hour
routine - my “socmed hour” (it’s normally more like 40 minutes by the way). </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">What’s
your routine – or when are you going to create one?</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">My LinkedIn
morning routine</span></b></div>
<div class="MsoNormal">
<br /></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Groups</span></b><span lang="EN-GB">: I’m a member of many groups which I break into 5 categories.
I scan one of those categories daily. It takes 10 minutes, the objective:
Contribute to interesting discussions, share information etc.</span></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">My profile</span></b><span lang="EN-GB">: Check to see who’s visited my profile. Often I’ll drop them a
quick LinkedIn mail to say Hi. It takes<b style="mso-bidi-font-weight: normal;"> </b>2 minutes, the objective is to <b style="mso-bidi-font-weight: normal;">e</b>ngage with potential contacts</span></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo1; tab-stops: list .5in;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Group discussions:</span></b><span lang="EN-GB"> I review responses to any comments I’ve made in discussions.
LinkedIn only emails me when somebody responds to one of my comments, I
focus on those threads. Those emails go to a specific folder in my email,
not my inbox. It takes 10 minutes, the objective is to engage with
potential contacts and prospects.</span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">My Twitter
morning routine</span></b></div>
<div class="MsoNormal">
<br /></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span lang="EN-GB">Scan through the followers I’m most interested in. Respond to
interesting comments. If you think there are <a href="http://venture-now.com/too-many-tweets-too-little-time">too many
tweets and not enough time</a>, try using lists differently. It takes 10
minutes, the objective is to engage with potential contacts.</span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span lang="EN-GB">Produce 10 RTs: Scan through source material looking for
interesting tweets and schedule RTs throughout the day (one of my
favourite tools, bufferapp is great for this). It takes 10 minutes, the
objective is to become known for providing useful material, attracting new
followers and engage with existing followers.</span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span lang="EN-GB">Review best responses to RTs: Look at the retweets from the
previous day, look for the one that created the most interest and consider
using it as a LinkedIn discussion group topic. Total time 2 minutes and
the objective is to source good material for LinkedIn</span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span lang="EN-GB">New Followers: Review the tweets from my new followers, respond
to some and decide to follow them, or not. I take no more than 5 minutes,
and engage with new followers</span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Twitter
spare time. </span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">A couple of times through the day I spend
10 minutes (and no more – use an alarm clock), look at tweets mentioning me and
respond where appropriate. <span style="mso-spacerun: yes;"> </span>Read tweets
made by people I’m most interested in, respond where appropriate (A-listers).
Time: 2-3 minutes. Favourite any tweets I see that I might later RT</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">LinkedIn
spare time.</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">Look at my home page, like or comment on
entries as appropriate, for no more than a minute.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">LinkedIn
weekly activities</span></b></div>
<div class="MsoNormal">
<br /></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Group discussions:</span></b><span lang="EN-GB"> Start an interesting, useful discussion in each of the groups
I’m in every 2-3 weeks. These are based on useful material I can share,
seeking views on issues. <a href="http://venture-now.com/linkedin-groups-for-growing-business">Using
LinkedIn groups for growing business</a> makes lots of sense. Time: 10
minutes. Objective: Engage with potential contacts and prospects.</span></li>
<li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Connections</span></b><span lang="EN-GB">: Seek target connections and either connect, get alongside or
develop the relationship off line. Time: 10 minutes (excl speaking
offline). Objective: Increase business.</span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">Summary</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">That’s about 4 hours a week (equivalent to
one networking meeting) during which I get to influence and “meet” a lot more
people than one face to face networking meeting.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">Fundamental to this philosophy is that:</span></div>
<div class="MsoNormal">
<br /></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo4; tab-stops: list .5in;"><span lang="EN-GB">providing useful and interesting material is important. This
may be mine (blogging) or based on other peoples (sharing good content)</span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo4; tab-stops: list .5in;"><span lang="EN-GB">Social media success requires one to engage in conversation and
getting to know people – not <a href="http://www.venture-now.com/venture-Now.com/are-you-still-pumping-out-your-message-and-waiting-for-clients-to-arrive-at-your-doorstep">pumping
out your message and waiting for clients to arrive at your doorstep</a>.</span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo4; tab-stops: list .5in;"><span lang="EN-GB">Doing the right things gets the right results, being unfocussed
doesn’t. The default diary and <a href="http://www.venture-now.com/venture-Now.com/time-blocks-3">time blocks</a>
help with this.</span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo4; tab-stops: list .5in;"><span lang="EN-GB">Some people are far more interesting than others – even if
they’re not prospects! Knowing <a href="http://www.venture-now.com/not-all-networking-contacts-are-equal">not
all networking contacts are equal</a> is important.</span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo4; tab-stops: list .5in;"><span lang="EN-GB">There are some great tools to save time, my<a href="http://www.venture-now.com/2011-%E2%80%93-my-6-favourite-social-media-things">
6 favourite social media things in 2011</a> show some of those tools. But
you can’t just automate social media</span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB">That's
the thinking behind the way I use my time; what's yours?</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB"><a href="http://venture-now.com/about-us/jon-baker/">Jon Baker</a> is a 24-7
Group Director in Milton Keynes. He is a Business
Coach, Sales trainer and experienced public speaker. He works with the owners
of businesses that have 5 to 50 staff and helps them to create focus, clarity
and more profit in their organisation.</span></div>
Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0tag:blogger.com,1999:blog-5155938513704680267.post-44154115922513251762013-03-05T22:03:00.000+00:002017-01-10T11:56:42.718+00:0024-7’s philosophy on Social Media Training..<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.24-7.so/" target="_blank">24-7 Business Networking</a> help Small Businesses and SME's... create more LEADS, and make more SALES, using
SOCIAL MEDIA! We do this through high quality training showing you how to
use Social Media and how to link Social Media into your marketing strategy, you
grow your business in a focused way. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 6.0pt; text-autospace: none;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This training is delivered
as ‘byte’ sized tutorials in our <a href="http://24-7.so/Calendar.aspx" target="_blank">Fortnightly Meetings</a> and through a growing
portfolio of <a href="http://24-7.so/Training.aspx" target="_blank">Training Courses</a>. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">When it comes to Social Media
Training, for the <b>Cautious</b> or the <b>Capable,</b> our constantly updated
tutorials and training courses take you beyond your self taught knowledge, and
shield you from the existing, changing and emerging technologies. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We
keep it <b>SIMPLE,</b> we keep it <b>PRAGMATIC</b>
we show you <b>HOW, </b>and we <b>HELP</b> you to make the most of Social
Media, quickly taking you from <b>Cautious to Capable.<o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Our training is structured around our Social Media -
Success Circle…</span><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: arial, helvetica, sans-serif;">We have a strong and growing portfolio of Tutorials and Training
Courses covering each of the five elements in the Success Circle.</span></div>
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<span style="font-family: arial, helvetica, sans-serif;">Our Social Media Phylosophy can be explained using our 'Success Circle' ...</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSqsxxva0uDYibk5Ge2LKhI8ra33oZK-w8LNHt5ExFw2d7L4dT9DiEdJiE7sVlEaC2RCc9N2OtXFMw9ikr1t3DWZe53GfuPnq-KSD0bwwBNunBCB0mxgnkUDkagj-JPaylf4cFLdg8cFg/s1600/Success+Circle+v2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="The 24-7 Social Media Success Circle" border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSqsxxva0uDYibk5Ge2LKhI8ra33oZK-w8LNHt5ExFw2d7L4dT9DiEdJiE7sVlEaC2RCc9N2OtXFMw9ikr1t3DWZe53GfuPnq-KSD0bwwBNunBCB0mxgnkUDkagj-JPaylf4cFLdg8cFg/s320/Success+Circle+v2.jpg" title="The 24-7 Social Media Success Circle" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>24-7 Success Circle</b></td></tr>
</tbody></table>
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<span style="font-family: arial, helvetica, sans-serif;">At the heart, before anything else (inclulding developing your business goals and strategies), you need to have a complete understanding of your Brand. If you need help with this - give Mick a call, or seek out a good business mentor / coach. You could also try reading a highly recommend book - Simon Sinek's "Start With Why".<br /><br />Once you understand your brand, then you can work on your goals and the business strategies that you are going to deploy to achieve those goals. NOW 24-7 can start working with you and putting together a Social Media Strategy that supports your Business Stratagies in achieving your Business Goals. There has to be a clear tangible link between what you do in your Social Media and achieving your Business Goals.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 115%;">Why do it? What do I want?</span></b> We help you consider the VALUE of what you are
looking to achieve in your Social Media and how that will support your wider Business Goals. <span lang="EN-GB"> Are you goals to get:</span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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traffic</span></span></div>
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profile</span></span></div>
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<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">And we help
you determine how much time, or resources, you can devote to achieving this.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 115%;">Who do I need to connect to?</span></b> Having worked What you want from your Social Media te very strategic question 'Who do I Connect with?" should be fairly easy to answer. Visualising your ideal client, developing the persona of the people that will help you achieve your business goals should be straight forward IF you have a clear understanding of your brand. If you are struggling with "Who do I need to connect to?" its very likely you haven't fully defined and understood your brand. <br /><br />At 24-7 we
help you consider…</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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type of people are best positioned to help with your objective? </span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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Social Media platforms are they on?</span></span></div>
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can you connect to them? </span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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out what they are interested in?</span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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out what can you do for them?</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 18.4px;">Where do I find them?</span></b> Now you understand 'who' you need to be reaching out to, attracting, engaging and networking with you can consider where these poeple will be - online. Which platforms is the obvious starting point. But within the platforms, where do they go? Do they read news, attend to their time line or maybe hang out in groups, in whihc case ... which groups?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• Which platforms are they likely to be on?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -0.25in;">• What are they interested in?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• Search your existing connections</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• Which Groups, Pages, forums etc</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 115%;">What do I say to them?</span></b> As your networks grow what you say becomes
increasingly important, we help you consider …</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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your network are interested in?</span></span></div>
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your personal brand should be?</span></span></div>
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you can find interesting material for your network? (Curation)</span></span></div>
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you can easily share that material with them?</span></span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•
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you can write interesting material for them? (Content)</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 18.4px;">How do I organise them?</span></b> Now you are growing your Networks in a targeted and focused way, we help you consider …</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• <span lang="EN-GB">How to manage your network using LinkedIn Groups, Twitter Lists,<br /> Google+ Communities /Circles to manage your network.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• <span lang="EN-GB">Automation tools to help you engage with your networks</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• <span lang="EN-GB">Tools to find appropriate material to share with</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">• <span lang="EN-GB">How you can manage and listen to all that NOISE</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #0070c0; line-height: 115%;"><br />How do I know it’s working?</span></b> With your social media campaign under way –
like all strategies - you need to measure to ensure how things are going, we help
you consider …</span></div>
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your objectives?</span></span></div>
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<!--[endif]--><span lang="EN-GB"> The results of it all?</span></span></div>
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improve it?</span></span></div>
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<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">And at the heart of the circle sits your Brand and Business Strategy - everything you do Social Media wise </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">must be consistent with achieving the Business goals and objectives.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We are always looking to improve 24-7's support for </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Small </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Businesses and SME's, we have Social Media Training on hand with a growing syllabus of courses. But wh</span><span style="font-family: "arial" , "helvetica" , sans-serif;">at other training do you think </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Small </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Businesses and SME's could do with to improve their businesses and achieve their strategic goals and objectives?</span></div>
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Mick Holloway's Bloghttp://www.blogger.com/profile/01962684655394753797noreply@blogger.com0