Why Facebook restrict your post reach

Monday, 19 December 2016

"Yes, I'm on LinkedIn, oooh but ... my Profile needs updating..."

How many times have I met people at networking events, shows, meetings etc, and I hear, 'Ooh, yes I am on LinkedIn, <sigh>, but my profile needs updating'?

Why would you do that?  Why would this be OK?  Particularly if LinkedIn is an important part of your Marketing Mix?  You are better than that, you're worth more than that, I mean, would you give out an old business card, from a previous position?

Yes I'm on LinkedIn, <sigh>,
but my profile needs updating
Maybe that comes across a tad harsh, it's not meant to be - I am all about encouraging, enabling and inspiring, so focus on the 'You're worth it' - hmmm handy catch phrase that...

The thing is, its not a huge investment, but the ROI is massive. Think about it, keeping your LinkedIn Profile up to date costs nothing more than a little time?  OK - maybe you need a 'LinkedIn Update Strategy', but more likely just start thinking of your Profile as a pivotal part of your Marketing Mix.

Everyone updates their profile if you are using Linked to find your next job.  We need to be more strategic, especially if you are using LinkedIn as part of your Marketing Mix, get into the habit of updating your profile whenever those marketing messages change.

If for you your LinkedIn Profile is a Marketing Tool and a precious piece of Marketing Colateral. Then, when there's change (maybe a new focus, new product launch, new direction, new web site) that requires new Marketing Messeages, drop by your LinkedIn Profile and make sure that its updated too.

LinkedIn approve of regular updates and fresh content, so do the search engines,  But far more importantly so will those visiting suspects and prospects who are doing their due diligence on you, your product/service or brand.  If when viewing your profile vistors don't recoginse what they see as what they were expecting, 'boing' of they bounce.  WOW - there's an idea, maybe a metric LinkedIn should provide us is our Profile View 'bounce' rate, how long a visitor spends on our profile would be a very interesting metric

This is all part of Effective and Efficient Social Media, your Social Media Strategy should have clear and direct connections back to you business Goals and Objectives (and no mixed messages).  That way - you know your investment in Social Media directly supports delivering your business Goals and Objectives.  And your LinkedIn Profile will form part of your suspects/prospects due diligence! Think about that ... you are being considered, they are about to be reaching for the phone - don't drop the ball so close to the finish line.

So, there you have it ... keep your LinkedIn Profile aligned with your Marketing Messages, doesn't take long.

I know!  Go take 10 minutes NOW, if your profile needs updating, go do it now.  A few things will happen - 
  • You're Profile will be up to date :)
  • LinkedIn likes activity and engagement.
  • You just invested in YOU, way to go, take a bow, high five :)
  • Everyone knows you are investing in YOU - as those following you will be told of the update.  This does depend on your settings, check them by going to 'Privacy and Settings' => 'Privacy' => 'Sharing profile edits'.
  • And, bless you for reading my blog and acting on it so quickly, YOU have made MY day.

If you need help with creating a world class, optimised, LinkedIn Profile.  One that supports your sales and marketing, helps with your conversion ratio's and gets YOU FOUND, we have worksbooks, tutorials and training courses that can help. 

Get this Mick's 20 page Step by Step guide to getting your LinkedIn Profile 'Right First Time' work book FREE

Leave your email in the comments on this post and I will send over my 20 page 'Step by Step guide to preparing the content for your LinkedIn Profile' work book.  No obligation, your email won't be saved to a database (unless you want me too - in which case there's an email capture box top right of this blog) because, if you like my work and could do with more help - "you" know where "I" am :D

Lets connect - 
I am on Facebook here - www.facebook.com/mick.holloway
I am on Twitter here - @mick_holloway 
I am on LinkedIn here - www.linkedin.com/in/mickholloway


Wednesday, 14 December 2016

Could we soon do everything, online, through Facebook?

Here's a thought.  How long before you access everything online, do everything online through your Facebook account?

Could Facebook do everything ...
Image modified from an Edgar Peirce original
Facebook continues.  That's a complete sentence by the way, I mean, Facebook - Continues.  I could have expanded, but then the senetnce would have become a list, and that would have taken so much time to compile, when - "Facebook Continues" says it, at least for me ;)

OK, if you insist, what I mean is, Facebook Continues to ...
    • Innovate
    • Lead
    • Create markets
    • Grow <Insert any metric>
    • Make money
    • Prosper
    • Dominate
    • Diversify
    • Add features, more features, more uses
    • Consume Competitors
    • Consume.... etc.

Is that enough? You see my point, Facebook Continues.

It was this article "Messenger to let you send money to your friends" - that caught my eye and got me thinking - more diversifiaction, more features and functionality from Facebook.

So, we communicate, search, buy, sell, pay, consume, recommend and rate, learn, take on news, share news, make news, meet, compose, travel... and more, all on Facebook.  For how much longer will we need Google, Windows, EE / AT&T, YouTube, Netflix, Trip Advisor, TU Travel, Amazon, Tescos...

OOH - and developing this thought, how much longer will we be trapped in the revolving door of upgrades? Will I really need the latest expensive Carlos Fandango device / hardware?  Once my tablet (watch, car, fridge, wall, contact lense) can stream Mega-UHD 567 Mega Pixel Video, with smello vision, (and I can print Ramsey's Recipes on my FaceFood 3D Printer) I'll not need to upgrade ever. Hmmm, there's a subject for a future blog I think.

Woah, how does this sit wtih me, I'm a techy, 16 years as an embedded software engineer, Moore's law gave me a career!  So how do I feel about all this?

LOL - I think this is great.  <Start the car.... may need to get away quickly>

Could this be it, the end of the relentless craving, grind, the drive for technical innovation and need for growth?  Lob in developments with AI and other technical inovatiuons (masses of free bandwidth, are we about to solve our energy problems...) and arguably before long it won't be us that needs to interact with the technologes anyway, well maybe apart from entertainment - we will always need more Star Wars movies.

WOW - this blog went in a direction I wasn't expecting...

LOL - Could it be, the end is nigh, can we envisgae being able to stop the bus, because we can ALL get off, we can all get on with the REAL stuff.

Yes, OK, I'm exagerating to stimulate debate, poking the hornets nest, but please wade in with your comments, predictions and reactions should my 'vision' have some credence...

Lets connect - 
I am on Facebook here - www.facebook.com/mick.holloway
I am on Twitter here - @mick_holloway 
I am on LinkedIn here - www.linkedin.com/in/mickholloway


Thursday, 8 December 2016

Connecting on LinkedIn - "How do you know Mick?"

My gander is ... up.

Not often that happens, pretty casual, easy going guy, not much rattles my cage - unless I find Marmite in the kitchen!

So, what's up Mick? I'll chuffing tell you what is up.  I just invested an hour of my life sitting through an online training course that promised to show me how to get in front of  'X' hundred targetted LinkedIn prospects.  That I picked up little new, is fine, its always good to see how other people use LinkedIn.

LinkedIn only let you connect with people you know in some way
LinkedIn ask 'How do you know....'

Whats rattled my cage was the connection strategy proposed by our hero.  Having carried out a targetted search, the advice was to reach out to the 2nd degree connections in the results.  Fair enough.  But the advice was to send invitations to connect, again - fair enough.  Then, to get around what to do when LinkedIn asks, as they always do, "How do you know Mick ?" the advice was to simply click on  "We've done Business Together"  REGARDLESS of whether that was true !!

Moreover - the presenter claims there was a 'bug' in LinkedIn that lets you do this and hence allows the invite to be sent!!

Lorks-a-Lordy, wrong on so many levels.  Its not a bug in LinkedIn! LinkedIn assume you will be honest, so do I!  It is not alright to make a claim to a relationship that isn't so, don't you think the recipient will know if you did or didn't work together?

Now, here's the thing, above all else, what are you saying about yourself if you are so willing to start a relationship with a... LIE !!

Good luck with that,..

What should you do?  Use Inmails, find their email address and click 'Other' and use that route, failing that see if you can engage via groups.  If all else fails, and you really must lie, then in the least customize the invitation text and apologise, excuse your actions by confessing to using the 'backdoor' method to invite.

So, note to self's - bear this in mind, if you are open to invitations to connect, make it easy for people to invite you to connect, and that's so easy - how about putting your email address in your LinkedIn Profile?  After all, for any invitation, you can always say NO.

Am I alone with this one? Is it just me?


Lets connect - 
I am on LinkedIn here - www.linkedin.com/in/mickholloway

I am on Facbook here - www.facebook.com/mick.holloway

I am on Twitter - @mick_holloway